Scott Stevenson(@scottastevenson):This is not a well-shaped retention curve IMO. The others flatten. Muse tilts down extrapolating to zero. This is one of the best ways to measure product-market fit. My guess is that many people get fatigued with the proactive notifications and switch them off around week 3/4.

2026.10.12 04:40

This is not a well-shaped retention curve IMO. The others flatten. Muse tilts down extrapolating to zero. This is one of the best ways to measure product-market fit. My guess is that many people get fatigued with the proactive notifications and switch them off around week 3/4.

Deedy@deedydas

2026.10.12 02:41

Meta Muse's retention is out, and it's almost as good as ChatGPT! It's higher than ChatGPT at D7 (>30%) and just lower at D14 (22%). Not quite in the elite D14 tier of WA (67%) YT (59%) Insta (54%) or TikTok/Snap (37%), though. Muse is one of the highest retaining AI products!