.@perena is the proudest work I’ve done so far. I was given the rare opportunity to help build a DeFi protocol’s brand from scratch, starting with little more than a logo and a floral print. Since last month, I’ve been stepping down as full-time Head of Growth and transitioning into an advisory role. I started with designing visuals, and then I got to shape a world, build systems, create stories, and most importantly, find and work with people far more talented than me. Building alongside such a creative team, and an ambitious founder has been humbling and rewarding. More of my learnings here: Of course, being mentioned as one of the best brands in @solana DeFi meant a lot to me. The moments I’ll remember most: having friends coming up to me just praising the brand, seeing people smile when they received our merch, watching them adore and keep our Perenimals, and knowing that people didn’t just use Perena, they enjoyed the world we built around it. But I also need to be honest with myself - I care deeply about Perena, but for Perena to grow further, it needs more than brand alone. And for me, I want to spend more time honing my creative skills and work I want to build my life around. I don't like to name exactly what I want to do next. Every endeavor asks for something different. But I really want to spend more time to do art, live with curiosity, and solidify my own crafts. Perena taught me that I love building the world around a product: the feeling, the story, the visuals, the objects, and the small details that make people care. Hopefully in the future, I can bring that to more brands, more products, and more gtreat minds who are building something with real soul. And over time, I hope to build a brand of my own, a delightful experience through something beautiful, functional, and lasting. Something people will love, use and keep over time. If you’d like to know a little more about me, visit an ever work-in-progress site that holds my crafts, experiments, and dreams. ( critiques welcome!) If you are interested in Perena’s growth / marketing role, visit: I’ll still be around :) so shoot me a dm or message if you want to chat. And I’ll also be slowly gathering the softer, more tactile parts of what we built into an independent brand, making pieces that are beautiful, functional, and lasting.