$META’S MUSE IS OUTPACING CHATGPT’S EARLY MOBILE LAUNCH ON SEVERAL METRICS Muse reached 2.8M downloads in its first 12 days, across both app stores. On a more comparable U.S. + Canada iOS basis: • Muse: 1.8M downloads in first 12 days • ChatGPT: 1.3M Muse also set a new U.S. daily download record of 264K on Sept. 19, its 3rd straight day above 200K. ChatGPT didn’t cross 200K U.S. daily downloads until roughly a year after launch. Engagement is also running ahead: - Muse reached 448K U.S. DAUs by day 10 - ChatGPT took 49 days to reach roughly 450K U.S. DAUs - By day 12, Muse was at 642K U.S. mobile DAUs vs. 231K for ChatGPT at the same point - Even restricting Muse to U.S. iOS, DAUs were 359K Source: Sensor Tower