Circana's Mat Piscatella warns US console market is most precarious since early 1980s, as Xbox hardware units crash 33%. đ
In 2026 so far, the average price paid for a new Xbox console in the US is $529, up 26% from a year ago, while the average price for a new PlayStation console is $597, up 20%. Both figures are all-time US highs; as Piscatella put it bluntly, price sensitivity is becoming a real problem.