On Jan 1, I was at $17k MRR and planned to finish the year at around $30k MRR. Little did I know... that on Oct 12, I could have a $72k weekly payout. bruh. I can't guarantee I'll do it again from scratch, but I'm confident I can, and I've learned a lot, especially about what you can do when you have a lot of money. Next week I will release a free tool to help any founder with distribution; it's not Postiz. Follow me so you won't miss it.

day 213 building in public! - working on in-app models: improving the outfit-making algo based on current user feedback - new wave of volume posting through Postiz, alongside manually curated account experiments (first test, then scale) let's goo

It's better to be a small account on X. Of course, bigger accounts with more engagement are better, but from what I have seen, most big accounts focus mostly on themselves. They won't think about how to scale their creators program or how to create good distribution during programs with other people; they will focus on how their content will go viral. Relying solely on you going viral is problematic. 1. Your audience is usually very specific to something. 2. Most of the people that are exposed to your content are the same people (especially with big accounts) 3. You are limited by scale, and you can die one day because of the algorithm. 4. Your business becomes less sellable because it won't work without you. I could, instead of just reaching out to people to write articles for me, post them myself and use QRTers on me to amplify them. And I would have a lot of followers, especially if the CTA is "follow me". I try to diversify it by using many creators as my audience. Because you can have an infinite reach like this.

Three years ago, I helped many open-source / developers companies with marketing, and many did really well. I think today, companies that offer code infrastructure, like uploading files/processing videos online / notifications / etc., are going to lose a lot of services and eventually be replaced. We have moved from our video cloud processor to our own solution on RunPod, saving us thousands of dollars a year and also scaling nicely. And it took a day to create. Those companies usually focus on Build vs. Buy and target technical teams, who are the first to build their own solution. Before, AI technical teams "thought" about building something before they paid for a solution; now it's 100x faster. And because it's for dev teams, it's usually not $29 per month; they usually sell pay-per-use or an "enterprise" package that scales with you, so people are even more motivated to switch.

Big payouts incoming! The best part of making more money is that you can take riskier marketing moves. I can definitely say that as our revenue increased, our marketing expenses grew. We even started to use @intro to get more professional marketing support. (calls starting at $1k, aha)

Opus 5.5 max is on another level for me, IDK. It feels like reviews will become obsolete at the start of next year. I had some drag-and-drop error I tried to solve for a year, I think, and every time I gave the latest model a chance to fix it. Never got that. But once Opus 5.5 max, together with the Claude Chrome skill, that's it. fixed. I have also built a new website now with 5.5 to help people with distribution, and I just can't believe the level. I might not need designers anymore in the future.

It took me almost 2 years to get to $1m ARR. Then it took 3 months to reach $2m ARR. And now, in 3 months, I will reach $3m ARR. The most interesting part about it is that I have a high churn (15%). That means that every months I managed to bring more and more people than the previous month.

I have seen many people whose MRR declined, but their churn declined too. But I don't think that's usually because of product improvement. I think it's because their marketing/visibility decreased, and most of their traffic became almost entirely word-of-mouth, which is more motivated customers. So, automatically, churn will decrease

Interesting. People are killing buildings in public. Yes, for sure, 2-3 years ago, you would share a Loom and get many sales. We were not in the SaaS Apocalypse. But building in public is still marketing. All the time, I see content created around me as the founder, and it's expanding. Friends telling friends. It's just another distribution channel. In 2027, honestly, stop looking for direct sales - once you understand that and work on your branding, you will grow much faster.

Big MRR growth, getting much closer to $3m ARR. Made so many message changes to the Postiz website. It was mainly focused on OpenClaw, but it kind of died. Now we put more effort into ChatGPT / Claude / Muse / GrokBot / Dots. But check the agent section in Postiz; I don't think I forgot any :D

Hi everyone! After investing a lot of money in agent-media, I decided to sell it. The project is great, but it was a mistake on my part to start it, since I focused all my resources on Postiz. And it's also unfair to my co-founder, as he is working very hard there. You can find it on @trust_mrr