Xavier Coiffard
@xavier_coiffard
💥 Founder of @leadleadbang (B2B leadgen agency)
🏝️ Side projects addict: 12 shipped, 1 sold
📈 I share daily outreach tips and SEO/GEO learnings
322 Following 14.5K Followers
💥 Cold email tips:
Keep 2 infrastructure sets:
- One sending
- One warming
When the first burns, swap instantly.
No downtime.
Someone sent me this from a London tube station
I have never related to a wall more: "Close the gap between your targets and your pipeline" 😅
im looking to hire an internal deliverability AND onboarding consultant
MUST have experience with cold outbound deliverability
MUST have IMPECCABLE English (spoken and written)
4 to 7k CAD OTE / month, depending on experience
instructions below
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Managing 15 mailboxes for cold email is annoying. I managed 500+
I built custom automations for it. Still painful.
Super glad to see the new @smartlead_ai Insights page: everything at a glance, and one click to fix.
It surfaced 12 accounts with expired OAuth and ~4 missed replies/day
I'd never have spotted in campaign stats 🫠
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💥 Cold email tips:
Disable open tracking.
The data is unreliable.
The pixel hurts deliverability.
Track replies and bounces instead.
💥 Cold email tips:
Measure at 1,000+ emails minimum.
Wait 48 hours.
Below 1% reply + above 3% bounce = warning.
Compare against your baseline.
💥 Cold email tips:
Pull data from prospect websites:
- Team names
- blog topics
- case study
AI does this easily and your reply rate with explode
Some upper body after a good day of work 😊
💥 Cold email tips:
Before uploading to Smartlead, sort leads 5→1.
Highest fit gets emails first.
Better early engagement = better inbox placement later.
Just hit the 6000 subscriber mark on @Remotefr newsletter !
We just started with a new client (design agency)
Only 13% of emails sent, but the stats are already insane 💥
who's the best person at lifecycle marketing here?
💥 Cold email tips:
Delete "My name is X and I work at Y."
Nobody cares yet.
Open with them instead:
"Saw [Company] just expanded into EU."
Goal: make them think "How did they know that?"
Curiosity pulls them through.
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Talk about their pain
Bring value
Being Trust
Low friction CTA
That's the recipe for cold outreach
Signs a cold outbound campaign is dead on arrival:
→ Open with a generic compliment about a funding round
→ Ask for calendar time from a complete stranger
→ List product features before mentioning buyer workflow
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Let's make a little experiement, I bought this domain a few weeks ago from @maximehugodupre.
No traffic anymore but a ton of good backlinks
Let's see if I get it back to life ✊
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