𝗦𝗺𝗮𝗿𝘁𝗽𝗵𝗼𝗻𝗲 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘀 𝗗𝗲𝘀𝗽𝗶𝘁𝗲 𝗦𝗵𝗶𝗽𝗺𝗲𝗻𝘁 𝗦𝗹𝘂𝗺𝗽; 𝗔𝗽𝗽𝗹𝗲 𝗛𝗶𝘁𝘀 𝗥𝗲𝗰𝗼𝗿𝗱 𝗤𝟯 𝗛𝗶𝗴𝗵 𝖦𝗅𝗈𝖻𝖺𝗅 𝗌𝗆𝖺𝗋𝗍𝗉𝗁𝗈𝗇𝖾 𝗋𝖾𝗏𝖾𝗇𝗎𝖾 𝗀𝗋𝖾𝗐 𝟥% 𝖸𝗈𝖸 𝗂𝗇 𝖰𝟥 𝟤𝟢𝟤𝟨 𝗍𝗈 $𝟣𝟣𝟦 𝖻𝗂𝗅𝗅𝗂𝗈𝗇, 𝖺𝗌 𝗋𝗂𝗌𝗂𝗇𝗀 𝗉𝗋𝗂𝖼𝖾𝗌 𝖺𝗇𝖽 𝗉𝗋𝖾𝗆𝗂𝗎𝗆𝗂𝗓𝖺𝗍𝗂𝗈𝗇 𝗈𝖿𝖿𝗌𝖾𝗍 𝖺 𝟣𝟫% 𝖸𝗈𝖸 𝖽𝖾𝖼𝗅𝗂𝗇𝖾 𝗂𝗇 𝗌𝗁𝗂𝗉𝗆𝖾𝗇𝗍𝗌. 𝖳𝗁𝖾 𝖺𝗏𝖾𝗋𝖺𝗀𝖾 𝗌𝖾𝗅𝗅𝗂𝗇𝗀 𝗉𝗋𝗂𝖼𝖾 (𝖠𝖲𝖯) 𝗌𝗎𝗋𝗀𝖾𝖽 𝟤𝟩% 𝖸𝗈𝖸 𝗍𝗈 𝖺 𝗋𝖾𝖼𝗈𝗋𝖽 $𝟦𝟦𝟤, 𝖽𝗋𝗂𝗏𝖾𝗇 𝖻𝗒 𝖺 𝗁𝗂𝗀𝗁𝖾𝗋 𝖼𝗈𝗇𝗍𝗋𝗂𝖻𝗎𝗍𝗂𝗈𝗇 𝖿𝗋𝗈𝗆 𝗉𝗋𝖾𝗆𝗂𝗎𝗆 𝖽𝖾𝗏𝗂𝖼𝖾𝗌 𝖺𝗇𝖽 𝗆𝖾𝗆𝗈𝗋𝗒-𝖽𝗋𝗂𝗏𝖾𝗇 𝗉𝗋𝗂𝖼𝖾 𝗂𝗇𝖼𝗋𝖾𝖺𝗌𝖾𝗌 𝖺𝖼𝗋𝗈𝗌𝗌 𝖮𝖤𝖬𝗌. 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: • @Apple 𝗋𝖾𝖼𝗈𝗋𝖽𝖾𝖽 𝗂𝗍𝗌 𝗁𝗂𝗀𝗁𝖾𝗌𝗍-𝖾𝗏𝖾𝗋 𝗋𝖾𝗏𝖾𝗇𝗎𝖾 𝖿𝗈𝗋 𝖺 𝗍𝗁𝗂𝗋𝖽 𝖼𝖺𝗅𝖾𝗇𝖽𝖺𝗋 𝗊𝗎𝖺𝗋𝗍𝖾𝗋, 𝖼𝖺𝗉𝗍𝗎𝗋𝗂𝗇𝗀 𝖺 𝗋𝖾𝖼𝗈𝗋𝖽 𝟧𝟢% 𝗌𝗁𝖺𝗋𝖾 𝗈𝖿 𝗀𝗅𝗈𝖻𝖺𝗅 𝗌𝗆𝖺𝗋𝗍𝗉𝗁𝗈𝗇𝖾 𝗋𝖾𝗏𝖾𝗇𝗎𝖾 𝗂𝗇 𝖰𝟥 𝟤𝟢𝟤𝟨. • @Samsung 𝗋𝖺𝗇𝗄𝖾𝖽 𝗌𝖾𝖼𝗈𝗇𝖽 𝗐𝗂𝗍𝗁 𝖺 𝟣𝟫% 𝗋𝖾𝗏𝖾𝗇𝗎𝖾 𝗌𝗁𝖺𝗋𝖾, 𝗐𝗂𝗍𝗁 𝗋𝖾𝗏𝖾𝗇𝗎𝖾𝗌 𝗎𝗉 𝟣𝟦% 𝖸𝗈𝖸, 𝗐𝗁𝗂𝗅𝖾 𝗋𝖾𝗍𝖺𝗂𝗇𝗂𝗇𝗀 𝗂𝗍𝗌 𝗉𝗈𝗌𝗂𝗍𝗂𝗈𝗇 𝖺𝗌 𝗍𝗁𝖾 𝗅𝖺𝗋𝗀𝖾𝗌𝗍 𝗌𝗆𝖺𝗋𝗍𝗉𝗁𝗈𝗇𝖾 𝖻𝗋𝖺𝗇𝖽 𝖻𝗒 𝗌𝗁𝗂𝗉𝗆𝖾𝗇𝗍𝗌 𝗐𝗂𝗍𝗁 𝖺 𝟤𝟤% 𝗌𝗁𝖺𝗋𝖾. • @Xiaomi’𝗌 𝗋𝖾𝗏𝖾𝗇𝗎𝖾 𝗋𝖾𝗆𝖺𝗂𝗇𝖾𝖽 𝖿𝗅𝖺𝗍 𝖸𝗈𝖸 𝗂𝗇 𝖰𝟥 𝟤𝟢𝟤𝟨. 𝖧𝗈𝗐𝖾𝗏𝖾𝗋, 𝖠𝖲𝖯 𝗀𝗋𝖾𝗐 𝖻𝗒 𝖽𝗈𝗎𝖻𝗅𝖾 𝖽𝗂𝗀𝗂𝗍𝗌, 𝗈𝖿𝖿𝗌𝖾𝗍𝗍𝗂𝗇𝗀 𝗍𝗁𝖾 𝗏𝗈𝗅𝗎𝗆𝖾 𝖼𝗈𝗇𝗍𝗋𝖺𝖼𝗍𝗂𝗈𝗇. • @oppo 𝖺𝗇𝖽 @Vivo_GLOBAL’𝗌 𝗋𝖾𝗏𝖾𝗇𝗎𝖾𝗌 𝖽𝖾𝖼𝗅𝗂𝗇𝖾𝖽 𝟤𝟨% 𝖺𝗇𝖽 𝟤𝟤% 𝖸𝗈𝖸, 𝗋𝖾𝗌𝗉𝖾𝖼𝗍𝗂𝗏𝖾𝗅𝗒, 𝗂𝗇 𝖰𝟥 𝟤𝟢𝟤𝟨, 𝖺𝗌 𝗌𝗁𝗂𝗉𝗆𝖾𝗇𝗍 𝖽𝖾𝖼𝗅𝗂𝗇𝖾𝗌 𝗈𝗎𝗍𝗐𝖾𝗂𝗀𝗁𝖾𝖽 𝖠𝖲𝖯 𝗀𝗋𝗈𝗐𝗍𝗁. 𝗥𝗲𝗮𝗱 𝗼𝘂𝗿 𝗱𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗼𝗻 𝘄𝗵𝗮𝘁'𝘀 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝘀𝗺𝗮𝗿𝘁𝗽𝗵𝗼𝗻𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝗱𝗲𝘀𝗽𝗶𝘁𝗲 𝗱𝗲𝗰𝗹𝗶𝗻𝗶𝗻𝗴 𝘀𝗵𝗶𝗽𝗺𝗲𝗻𝘁𝘀 𝗵𝗲𝗿𝗲: 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗶𝗻𝗴 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗰𝗮𝗻 𝗮𝗰𝗰𝗲𝘀𝘀 𝗼𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁 𝗠𝗼𝗻𝗶𝘁𝗼𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗵𝗲𝗿𝗲: #SmartphoneMarket# #Apple# #Samsung# #SmartphoneRevenue# #SmartphoneShipments#

Global smartphone purchases have collapsed. Worldwide smartphone shipments dropped -22.0% YoY in Q3 2026, to 255.3 million units, their largest quarterly decline on record. Samsung's shipments fell -5.8% YoY, to 57.8 million units, while Apple's declined -4.0% to 57.3 million units. At the same time, Xiaomi shipments fell -29.2% YoY to 30.7 million units, Oppo dropped -34.5%, to 25.6 million units, while Vivo fell -31.5%, to 19.1 million units. This comes as memory costs have surged +350% since last year, driven by AI-related demand, putting further pressure on smartphone manufacturers. As a result, soaring component costs are forcing vendors to raise prices and reduce budget-focused offerings, with consumers increasingly keeping their existing devices for longer. Global smartphone sales are contracting amid surging prices.

GLOBAL SMARTPHONE SHIPMENTS PLUNGE 20% AS AI BOOM SQUEEZES CHIP SUPPLY Global smartphone shipments fell 20% in Q3, hitting their lowest third-quarter level since 2012, according to Counterpoint Research. AI data centers are absorbing memory chip supplies, driving up smartphone production costs and retail prices. Samsung leads with 23% market share, followed closely by Apple at 22%. Meanwhile, Xiaomi shipments plunged over 30%, as manufacturers prioritize margins over sales volumes.

SK HYNIX SAYS PC AND SMARTPHONE SHIPMENTS ARE EXPECTED TO DECREASE DUE TO COST BURDENS FROM RISING MEMORY PRICES AND SUPPLY SHORTAGES, BUT THAT GROWING AI INFRA DEMAND IS EXPECTED TO MORE THAN OFFSET THIS DECLINE AND DRIVE CONTINUED GROWTH IN THE OVERALL MEMORY MARKET, WITH DEMAND TO EXCEED EARLIER EXPECTATIONS AS AI TAKES ON LONGER, MORE COMPLEX TASKS

RAMmageddon continues to show up in phone shipments. IDC says global smartphone shipments fell 22% in Q3, the worst decline on record. Growth isn’t expected to recover until 2028 at the earliest. IDC research director Nabila Popal says the smartphone market “has not yet reached the bottom.” “Memory costs have surged approximately 350% since last year and are still rising.” “The worst is yet to come.” $MU $SNDK $AAPL $QCOM

𝗖𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗼𝗶𝗻𝘁 𝗪𝗲𝗲𝗸𝗹𝘆 𝗠𝗲𝗱𝗶𝗮 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 (𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟑𝟏 – 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟲, 𝟮𝟬𝟮𝟲) 𝖥𝗋𝗈𝗆 𝖨𝗇𝖽𝗂𝖺’𝗌 𝗇𝖾𝗈𝖼𝗅𝗈𝗎𝖽 𝖻𝗈𝗈𝗆 𝗍𝗈 𝖺 𝗌𝗆𝖺𝗋𝗍𝗉𝗁𝗈𝗇𝖾 𝗆𝖺𝗋𝗄𝖾𝗍 𝗁𝗂𝗍𝗍𝗂𝗇𝗀 𝖺 𝟣𝟦-𝗒𝖾𝖺𝗋 𝗅𝗈𝗐 𝗈𝗇 𝗆𝖾𝗆𝗈𝗋𝗒 𝖼𝗈𝗌𝗍𝗌, 𝖢𝗈𝗎𝗇𝗍𝖾𝗋𝗉𝗈𝗂𝗇𝗍 𝗋𝖾𝗌𝖾𝖺𝗋𝖼𝗁 𝖺𝗇𝖽 𝖺𝗇𝖺𝗅𝗒𝗌𝗍𝗌 𝖿𝖾𝖺𝗍𝗎𝗋𝖾𝖽 𝖺𝖼𝗋𝗈𝗌𝗌 𝗍𝗈𝗉 𝗀𝗅𝗈𝖻𝖺𝗅 𝗆𝖾𝖽𝗂𝖺 𝗍𝗁𝗂𝗌 𝗐𝖾𝖾𝗄. 𝖳𝗁𝗂𝗌 𝗐𝖾𝖾𝗄, 𝖢𝗈𝗎𝗇𝗍𝖾𝗋𝗉𝗈𝗂𝗇𝗍'𝗌 𝖺𝗇𝖺𝗅𝗒𝗌𝗍𝗌- Neil Shah (@neil_shah), MS Hwang 𝖺𝗇𝖽 𝗈𝗍𝗁𝖾𝗋𝗌, 𝖾𝖺𝗋𝗇𝖾𝖽 𝟦.𝟩𝟤𝖪 𝗆𝖾𝖽𝗂𝖺 𝗆𝖾𝗇𝗍𝗂𝗈𝗇𝗌, 𝟤𝟥 𝖿𝗋𝗈𝗆 𝖳𝗂𝖾𝗋 𝟣 𝗈𝗎𝗍𝗅𝖾𝗍𝗌, 𝗌𝗉𝗋𝖾𝖺𝖽 𝖺𝖼𝗋𝗈𝗌𝗌 𝟩 𝗉𝗎𝖻𝗅𝗂𝖼𝖺𝗍𝗂𝗈𝗇𝗌 𝗅𝗂𝗄𝖾 @Bloomberg, @Reuters, @CNBCTV18News 𝖺𝗇𝖽 @CNBC, 𝗐𝗂𝗍𝗁 𝗌𝗁𝖺𝗋𝗉, 𝖽𝖺𝗍𝖺-𝖻𝖺𝖼𝗄𝖾𝖽 𝗂𝗇𝗉𝗎𝗍𝗌 𝗈𝗇 𝗌𝗈𝗆𝖾 𝗈𝖿 𝗍𝗁𝖾 𝖻𝗂𝗀𝗀𝖾𝗌𝗍 𝗍𝗋𝗂𝗀𝗀𝖾𝗋𝗌 𝗂𝗇 𝗍𝖾𝖼𝗁. · 𝖤𝗇𝖾𝗋𝗀𝗒 𝗆𝖺𝗃𝗈𝗋𝗌 𝗍𝗎𝗋𝗇𝗂𝗇𝗀 𝗇𝖾𝗈𝖼𝗅𝗈𝗎𝖽 𝗉𝗅𝖺𝗒𝖾𝗋𝗌 𝗂𝗇 𝖨𝗇𝖽𝗂𝖺 · 𝖢𝖷𝖬𝖳’𝗌 𝗋𝗂𝗌𝖾 𝖺𝗇𝖽 𝗐𝗁𝖺𝗍 𝗂𝗍 𝗆𝖾𝖺𝗇𝗌 𝖿𝗈𝗋 𝗂𝗇𝖼𝗎𝗆𝖻𝖾𝗇𝗍 𝗆𝖾𝗆𝗈𝗋𝗒 𝗅𝖾𝖺𝖽𝖾𝗋𝗌 · 𝖦𝗅𝗈𝖻𝖺𝗅 𝖯𝖢 𝗌𝗁𝗂𝗉𝗆𝖾𝗇𝗍𝗌 𝖽𝗈𝗐𝗇 𝟦% 𝖸𝗈𝖸 · 𝖦𝗅𝗈𝖻𝖺𝗅 𝗌𝗆𝖺𝗋𝗍𝗉𝗁𝗈𝗇𝖾 𝗌𝗁𝗂𝗉𝗆𝖾𝗇𝗍𝗌 𝖽𝗈𝗐𝗇 𝟤𝟢% 𝐇𝐞𝐫𝐞’𝐬 𝐚 𝐥𝐨𝐨𝐤 𝐚𝐭 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤’𝐬 𝐭𝐨𝐩 𝐦𝐞𝐧𝐭𝐢𝐨𝐧𝐬: 𝗖𝗡𝗕𝗖: 𝗕𝗹𝗼𝗼𝗺𝗯𝗲𝗿𝗴: 𝗥𝗲𝘂𝘁𝗲𝗿𝘀: 𝗥𝗲𝗮𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗿𝗼𝘂𝗻𝗱𝘂𝗽: #𝖶𝖾𝖾𝗄𝗅𝗒𝖬𝖾𝖽𝗂𝖺𝖲𝗉𝗈𝗍𝗅𝗂𝗀𝗁𝗍# #𝖲𝗆𝖺𝗋𝗍𝗉𝗁𝗈𝗇𝖾𝗌# #𝖬𝖾𝗆𝗈𝗋𝗒𝖬𝖺𝗋𝗄𝖾𝗍# #𝖭𝖾𝗈𝖼𝗅𝗈𝗎𝖽# #𝖠𝖨𝖨𝗇𝖿𝗋𝖺𝗌𝗍𝗋𝗎𝖼𝗍𝗎𝗋𝖾# #𝖢𝖷𝖬𝖳# #𝖯𝖢𝗌# #𝖳𝖾𝗅𝖾𝖼𝗈𝗆#