A few years from now, nobody is going to remember how many likes you got on a random post. They’ll remember how you made them feel. I learned that the hard way. Some of the posts I’m most proud of barely got noticed. Meanwhile, some of the ones that performed best were forgotten within days. The numbers looked great, but they didn’t leave a mark on anyone, including me. That’s when I realized attention and impact are not the same thing. Attention is easy to measure. Impact isn’t. One disappears with the next scroll. The other stays with someone long after they’ve closed the app. That’s why I’ve started caring less about reach and more about whether something I share is actually worth reading. Not because it’s the best strategy. Because life is too short to spend it saying things you don’t believe. Part of why @RallyOnChain stands out to me is that it pushes people to contribute ideas, not just collect impressions. So here’s something I’ve been thinking about: If every post you’ve ever made disappeared tomorrow, which one would you still be proud of?