Codie Sanchez
@Codie_Sanchez
717 Following 715K Followers
You want to make more money?
1) Take more risk
2) Be more delusional
3) Do fewer things better
A life hack when times are hard… would young you be proud of you?
You’re never too old, it’s never too late.
I turned 40.
I'm having my first baby.
I had 200k attend my book launch event.
I gave $1.68 Million in cash & prizes away live.
A few years ago, I would've been too buried in my businesses to do all of this at once.
It took me nearly a decade of bad hires, dumb decisions, and wrong investments to figure out how.
But once I did, I turned it into a repeatable system that I now use across many of my companies.
I just handed that system to over 200,000 people live.
→ the 12 profit levers to grow your bottomline faster
→ my team's process to create high-converting content
→ our system to find and hire A-players consistently
→ our strategy to price every product
→ our best tactics to close high-paying clients
→ how to build your team so it can run without you
And a lot more over 3 days of pure madness.
I answered questions and coached some of you through your business bottlenecks live.
We also interviewed 5 baller founders and investors behind billion-dollar companies.
It was everything I hoped it would be. Thanks to all of you who showed up for it.
If you missed the event and want the book, you can get your copy at the link in my bio.
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I heard this advice from Joe Rogan, "Act like a camera crew is following you when you try. You'll try harder than you ever thought possible."
Smart.
Reminder: You don't want to be liked. You want to be respected.
My biggest red flags for women in 2026:
1) wears labels head to toe
2) flashes expensive cars and watches
3) claims he got rich by manifesting
You can’t scale because you’re not charging enough.
We ran 1,600 businesses through our market based pricing assessment. There wasn’t a single one that was overpriced.
Raise your prices.
Faster you move the more money you make!
5 THINGS I LEARNED WORKING WITH @Codie_Sanchez
I was very fortunate to work with Codie on her latest book, Own or Be Owned (out today). I’ve learned a ton from her and this experience, and wanted to share:
1. She executes faster than any entrepreneur I’ve worked with
We'd be mid-conversation about an idea. She'd like it, pick up her phone, call the person who could build it, and it existed by end of day. I lost count of how many times that happened. Most people write things down or wait for a meeting. She dispatches and gets it done.
2. She embraces criticism
I pushed back on a lot of ideas. Her response: "Thank you, keep doing this, we're going for the best possible product." Many authors at her level stop hearing the word no. She embraced it.
3. She took on a liability because it was better for the reader.
We discussed the idea of a fairly complex system related to the book. One that would commit her and her team for years to everything downstream of that decision. A LOT of work. She took it on immediately, because she knew it's what will truly help the people she serves. Watch what an author is willing to be on the hook for.
4. Her voice is the product.
The AI machine can clean up a paragraph, but it cannot produce a spirited take or a joke in Codie's style. It simply cannot match her humor. Run a manuscript through enough passes and you get something smooth, competent, and dead. Every pass costs you a little crackle.
5. She's a good person.
Someone with a large audience on X dunked on me out of nowhere. Two people checked in on me, and one of them was Codie. She also went to the guy directly and told him he was out of line. Nobody asked her to, nobody saw it. For someone who claims to have low emotional IQ, that seemed pretty damn caring. She wants excellence and results, of course, but she also cares about people.
Bonus: The book made me a better owner of my own company.
I really enjoy working with Codie, but selfishly, I wanted to work on this book for myself. I still use it and it's made me a better owner.
Check out her live event tomorrow! Link below in the comments
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The small things you do daily lead to all the big things…
Codie Sanchez challenges traditional meeting norms in her new book "Own or Be Owned," arguing that people can leave meetings for efficiency's sake.
Underrated truths: You can tell when you first meet someone if they're a narcissist, envious or a fraud... listen to your gut.
You do not give yourself enough credit.
You are not a loser. You are not a failure.
You just haven't figure it out yet.
You’re never too old, it’s never too late.
I turned 40.
I'm having my first baby.
I had 200k attend my book launch event.
I gave $1.68 Million in cash & prizes away live.
A few years ago, I would've been too buried in my businesses to do all of this at once.
It took me nearly a decade of bad hires, dumb decisions, and wrong investments to figure out how.
But once I did, I turned it into a repeatable system that I now use across many of my companies.
I just handed that system to over 200,000 people live.
→ the 12 profit levers to grow your bottomline faster
→ my team's process to create high-converting content
→ our system to find and hire A-players consistently
→ our strategy to price every product
→ our best tactics to close high-paying clients
→ how to build your team so it can run without you
And a lot more over 3 days of pure madness.
I answered questions and coached some of you through your business bottlenecks live.
We also interviewed 5 baller founders and investors behind billion-dollar companies.
It was everything I hoped it would be. Thanks to all of you who showed up for it.
If you missed the event and want the book, you can get your copy at the link in my bio.
Show more
You shouldn’t be scared of failing.
You should be terrified of spending the rest of your life wondering what would’ve happened if you’d taken the shot.
We f*cking did it.
We just gave away more than $1,000,000 in cash and prizes live.
→ $75k in business grants
→ $300K in AI credits
→ $200K in private consulting and access with my team
→ $100k in custom websites and Google Ads management
→ $75k in newsletter ads
And a lot more…
I loved seeing some of your reactions to winning.
The business teardowns and live questions were so damn good that we decided to do something a little unhinged.
We're running it back.
Own or Be Owned returns tomorrow at 11am ET for Day 2!!
With more giveaways and billion-dollar founders and investors joining me on stage.
I'll also pick a few owners from the audience and coach them through their biggest business bottlenecks live.
You can join through the same link in my bio.
See you tomorrow.
Let's make some more f*cking money.
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I've kept this a secret for over a month.
Now I can finally share it:
I’m bringing 4 entrepreneurs who have each built or invested in billion-dollar companies to the Own or Be Owned book launch tomorrow.
• Amjad Masad (cofounder & CEO of Replit, valued at $9 billion)
• Joe Liemandt (founder of Trilogy and principal of Alpha School)
• Ankur Jain (founder & CEO of Bilt Rewards, valued at nearly $11 billion)
• Robert Herjavec (9 figure tech founder and Shark Tank investor)
They will each share how they build, scale, invest, and make decisions inside their own companies.
I've never seen a book launch bring together a lineup like this.
Want to steal their homework for your own business? Click the link in my bio to watch the whole thing for free.
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- stop complaining
- do the work
- think positively
- be kind to others
You’ll be surprised how much luck you will create for yourself...
