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Fred Lambert
@FredLambert
Editor-in-Chief at @ElectrekCo co-founder of @Combat_Edge_com, @Nesher_Canada, and @IxianEV
Joined May 2009
591 Following    50.3K Followers
This should be the name everywhere, and Tesla knows it. "Full Self-Driving" was an aspiration when Tesla started selling it. In October 2016, Tesla said every car it was building had the hardware for full self-driving. At its Autonomy Day in April 2019, Musk said FSD would be "feature complete" by the end of that year and that Tesla would have over a million robotaxis on the road in 2020. You could argue the name was a bet on the future back then. A bad bet, but a bet. Tesla has missed that target every single year since. It's now been almost exactly 10 years since the 2016 announcement, and Tesla has admitted that the cars it sold as self-driving capable from 2016 to 2023 don't have the hardware to do it. So at what point does an aspirational name become a false one? A California judge answered that last December, calling the name "unambiguously false and counterfactual." Tesla's fix was to lean on "Supervised," which is ridiculous. Self-driving means the car drives itself. Supervised means it doesn't. "Full Self-Driving (Supervised)" contradicts itself within four words, and we think Tesla only held on to it because dropping it would mean admitting what it sold customers for a decade. Now it dropped the name in Europe the moment a regulator it needed asked. If "Tesla Assisted Driving" is the honest name in Berlin, why isn't it the name in California?
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Tesla drops 'Full Self-Driving' name in Europe after Germany pushback by @fredlambert