Your sense of smell is not subjective:
- Have a group of people rate a set of odorants for pleasantness and the correlation across individuals is about 0.8. That is incredibly high
- Out of 100 odorants, 90 get near total agreement, 5 land in the middle, and 5 split people
- Cilantro and guava are the famous splitters, and they are real, but they are 5 out of 100
- Nobody likes the smell of feces. Everybody likes the smell of rose
- We remember the outliers and mistake them for the rule
Dr. Noam Sobel on
@hubermanlab