Lunar Strategy
@LunarStrategy
We connect the most ambitious crypto teams with the world. Marketing and advisory firm.
8.3K Following 18.3K Followers
What some of our best performing posts had in common (based on the new X algo)
@kleokl7 from our team broke it down:
→ quotes from the team and partners in the first 20 minutes
→ a launch or our own news, not a regular update
→ 8 to 30 seconds of video of the real product
→ a plan for the first hour, every time
Full breakdown ↓
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we went through 170 posts of our oun 3 accounts @LunarStrategy, @creator_wire and @turtledotxyz
the big hits didn't happen by luck, they got pushed
here's what they had in common:
> big hits had a median of 25-30 quotes on Creator Wire and Turtle, normal posts had 0-3
> launch posts got 3.2x the usual views on Creator Wire, 2.7x on Lunar, 1.8x on Turtle
> on Creator Wire, video did 2x the usual and text-only 0.68x
> quoting another post as the main post cost Lunar 47% of its views
the best one was the Creator Wire app launch: 282.6K views from 6.8K followers, 41x its usual
Tim quoted it after 4 min, the team within 20, Turtle at 22 min with its own news. by the next morning it was in X News
we now plan the first hour of every big post like this
full breakdown below
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Upblock #3#: The AI business race and Anthropic's IPO
X is one of the main distribution channels for crypto projects
Played right, it can cover the full acquisition funnel, top to bottom
We analyzed the new X algorithm and made a blueprint of what decides if your posts rank:
> which reactions count most (a copied link counts 30x a like)
> what happens in a post's first 2 hours
> what to change in how you post
> How replying to your comments improves reach
Full breakdown ↓
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Introducing: Creator Wire Insights
Show off your stats with Creator Wire Insights.
For both companies and creators, to understand the data is key for growth.
> Creators, what works, which posts goes viral, what to replicate.
> Companies, you're able to analyze the creators your work with, and distribute your incentives to creators more aligned with your protocol.
Check your insights today:
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Web Summit week is coming to Lisbon, and our hometown has 170+ side events to choose from.
We mapped every one, Nov 5 to 14. Dates, times, venues and links in one place.
Get the full list ↓
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We worked with @DualMintRWA on their go-to-market and brand refresh in the lead-up to the PLAY raise.
The raise closed with $284,164 from 134 depositors, and $PLAY is now live.
Congrats to the DualMint team on the launch.
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The PLAY raise is officially closed.
→ $284,164 from 134 depositors
→ Allocations pro-rated across everyone
→ Excess USDC is refunded
$PLAY goes live at 6 PM ET 👀
Expect early volatility as the market digests the new structure. Either way, the fixed lease pays holders monthly in $USDC.
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Web Summit week is coming to Lisbon, and our hometown has 170+ side events to choose from.
We mapped every one, Nov 5 to 14. Dates, times, venues and links in one place.
Get the full list ↓
Show more
Which onchain apps and protocols generate revenue, and who captures the value?
That´s the topic of UpBlock episode #2#, @Jackhaldorsson and @sirsamjenks go through:
> the apps and protocols that generate the most revenue
> where that revenue goes
> who ends up with it: token holders, treasuries, apps or chains
Join live or watch the replay ↓
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Live: Social Trading and Trade Discovery
Outcome-driven marketing...
We are live!
Lunar Live: Building Private Payments with Raycash
Bring your brand to Lisbon for Web Summit week
This November, we're opening our space in central Lisbon to a select few brands planning IRL activations
Host a hackathon, panel, or networking event to connect with founders, investors, and tech leaders visiting Lisbon for Web Summit
We handle everything from your marketing, luma page to your recap video and clips. You focus on your project and your guests
More info about the venue ↓
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Lunar Live is back with Raycash.
Tuesday, 20 October, 11:00 AM CET, live on this account.
@valerioHQ, @tomalliso, and @MikeBenchimol from @raycashxyz join @mr_luka and @TimHaldorsson to talk about private payments onchain.
They will cover why public amounts are a problem, how Raycash fixes it, and where stablecoin payments go next.
Put it in your calendar.
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Lunar Live: How to succeed with Creator Marketing
We have run 60+ campaigns and deployed $20M+ into creators.
Next Tuesday, @Jackhaldorsson, @VideHaldorsson, and @shannholmberg will cover how to succeed with creator marketing, based on that work.
Set your reminder.
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Proud to support @UpBlockCo new live show on X ⚡️
Introducing Upblock, our new weekly live show on X.
We go live weekly to cover frontier tech, crypto news, marketing, RWA, and DeFi.
Every stream covers the week’s headlines, one topic in depth, lessons from recent campaigns, and a live Q&A.
See you on the first stream soon.
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Creator Wire is sharing its creator marketing playbook for free.
It draws on 7 years and $20m invested in creator campaigns and shows how to run KOL deals that are structured and tracked from the start.
We use these same methods at Lunar. The 28-page PDF is free to download ↓
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This guide took us 7 years, and $20m invested in Creator Marketing to write
Today, we're sharing it ALL for FREE.
We cover in this guide:
> How to structure deals
> How to track KOLs properly
> Messaging framework (margaritas in the Bahamas)
> Campaign types
> Boost the posts that already work
It’s a 28-page PDF.
Download it with the link below↓
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Lunar Live: Marketing Roast Edition with @shannholmberg and @Jackhaldorsson
Singapore, this week.
@TimHaldorsson, @AryaGh6 and @atlasarman81 are at @token2049 on Oct 7 to 8.
Building, launching, or planning your next campaign?
Reach out to any of them to set something up at the conference.
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This Friday, Lunar Live is back with the Marketing Roast Edition.
@Jackhaldorsson and @shannholmberg will go through your X, content, creators, and community, with feedback on what works and what to fix.
Reply with your project's handle if you can take it ↓
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