Lunar Strategy
@LunarStrategy
We connect the most ambitious crypto teams with the world. Marketing and advisory firm.
Joined May 2020
8.3K Following 18.3K Followers
What some of our best performing posts had in common (based on the new X algo)
@kleokl7 from our team broke it down:
→ quotes from the team and partners in the first 20 minutes
→ a launch or our own news, not a regular update
→ 8 to 30 seconds of video of the real product
→ a plan for the first hour, every time
Full breakdown ↓
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we went through 170 posts of our oun 3 accounts @LunarStrategy, @creator_wire and @turtledotxyz
the big hits didn't happen by luck, they got pushed
here's what they had in common:
> big hits had a median of 25-30 quotes on Creator Wire and Turtle, normal posts had 0-3
> launch posts got 3.2x the usual views on Creator Wire, 2.7x on Lunar, 1.8x on Turtle
> on Creator Wire, video did 2x the usual and text-only 0.68x
> quoting another post as the main post cost Lunar 47% of its views
the best one was the Creator Wire app launch: 282.6K views from 6.8K followers, 41x its usual
Tim quoted it after 4 min, the team within 20, Turtle at 22 min with its own news. by the next morning it was in X News
we now plan the first hour of every big post like this
full breakdown below
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