We stress-test our software on the most demanding, high-maintenance customer we could find: ourselves. 75,000 Salesforce employees run our products in our real jobs before those products reach you. We file tickets. We query in multiple languages. We break things no roadmap anticipated. We call ourselves Customer Zero. Here are four things we've learned by being our own beta testers: 1. Start where nothing exists yet - Pick an operational area with a genuine business need and no current solution. No process to disrupt, no legacy baseline to defend. If the pilot stumbles, you haven't damaged trust in a system people already depend on. 2. Know your human baseline - We don't expand an agent past its release ring until it clears 70% accuracy, measured against the people it's replacing. Then we make it harder, writing new test cases from real support data. Last year's excellent becomes this year's floor. 3. Earn the easy wins first - Our internal IT agent started with the simplest job available: answering knowledge questions. It handled 30% of them almost immediately. That early result bought the credibility to attempt the complicated workflows. 4. Build into the flow of work - Put agents where people already spend their time. If adoption depends on changing daily habits, it won't happen. Which of these four is hardest where you work? The receipts: - Our internal IT agent climbed from a 76% satisfaction score to 90%. That didn't happen overnight. It happened over 18 months of subjecting it to our own real-world problems. - Our Help Agent has handled more than 4 million conversations and resolves close to 70% without a human. Now we're targeting 80% by the end of the year. - A device-matching problem our own employees exposed became Agentforce Graph, which customers now get out of the box. The full story on Customer Zero:

Trailhead now lives where you work. With Trailhead MCP, access trusted learning content directly inside AI tools you already use including Slack, Agentforce, and Claude. ✅ No tab switching ✅ Answers right when you need them Learn more:

Here's what Agentforce Coworker can do: ↳ Handle complex, multi-step goals from one prompt ↳ Save and reuse past tasks and skills with a history panel ↳ Delegate to the right agent — with governance across every interaction Powered by Data 360. Turn it on in minutes.

.@Trustpilot built a faster, more scalable support experience for more than 1 million businesses. Using Agentforce, it consolidated five CRMs, deployed Agent Sam, and cut case handling time by 45%.

Salesforce customers want the flexibility to choose the models that work best for them—open or closed. We've supported open innovation on Hugging Face since 2018, and now we're proud to join the Open Secure AI Alliance. We'll continue innovating with trust at the center, helping every customer succeed with confidence, using the technology they choose.

Mahalo @DeptVetAffairs for choosing Salesforce for your landmark $1.6 billion Agentic Enterprise vision. I’m always grateful to those who serve — and we will always do our absolute best for them. This is a historic moment. We’re bringing the full power of Salesforce and Agentforce to 17 million Veterans and 467,000 VA employees, delivering the best technology in the world to those who deserve it most. Building the future of care for those who served our nation. ❤️🇺🇸

🔴 LIVE NOW: Switch on Agentic Success — Start with Customer Service See how @Equinox and @WolverineWW put AI agents to work — and how you can too. On the agenda:  ↳ Real ROI in action  ↳ Customer playbooks to copy  ↳ Live Q&A with product experts

Most AI agent pilots get stuck in a holding pattern. Circling forever. Never landing. ✈️ @Equinox and @WolverineWW landed theirs in customer service, with real outcomes.  Register for a free session on July 22 to see how.

Optimism in the Age of Agentic AI Every generation gets a great leap. This one is ours. Not because technology can do more. Because people can. Welcome to the Agentic Enterprise. Around the world, our customers are unlocking the potential of every employee. Human being. Agent doing. People bring creativity, judgment, relationships, and vision. Agents handle processing, integration, and execution, clearing the way for people to do the work only humans can do. The work that builds trust. The work that creates meaning. The work that brings you closer to every customer. That is the optimism of this moment. Profoundly human. Operationally agentic. Ironically, the more agentic your company, the more human it can become.

Got ZDR? 🚀 The currency of AI is trust. Since launching Agentforce Trust Layer with Zero Data Retention (ZDR) on June 12, 2023, we’ve drawn a hard line with our model suppliers: Your data is YOUR data — it is NOT our product or their product. 🛡️ We have never used customer data to train AI models. Ever. Learn more: #Trust# #Agentforce# #ZDR# #Salesforce#