Transactions executed by personal AI agents have grown 43% month over month, while only 3% of e-commerce companies are actually allowing these transactions. Customers want to leverage personal agents in the places they are already shopping, and the businesses that are allowing personal agent interactions are already seeing the benefit. But lack of trust and governance can result in security vulnerabilities. Many companies are hesitant to let consumer agents in. So how can businesses benefit from personal agents while mitigating the risks? Itai Asseo, VP, Incubation & Brand Strategy, Salesforce and Mick Costigan, VP, Salesforce Futures look to a future where personal agents become widespread and discuss the agent-facing infrastructure that's needed to keep up.

With the advent of personal AI agents, every business is grappling with the same question: Let them in or block them at the front door? According to Mark Wakelin, EVP Customer Engineering & GM Agentforce at Salesforce, personal agents are only as reliable as the business agents waiting to greet them. ➡️ If a personal agent finds only a website and an API, it will do the thinking, weigh the options, and ultimately determine what the customer buys. The business supplies the product while the personal agent keeps the relationship. ➡️ When a business agent is waiting at the front door, the conversation that shapes the sale happens on the business’s side. The business answers the questions, suggests the better option, and resolves the problem, so the relationship stays with the company that served the customer. That’s why the choice between blocking personal agents or letting them in is a false dichotomy. Blocking them keeps control but sends customers somewhere else. Letting them in through a website and an API wins the traffic but forfeits the relationship. With Agentforce, businesses can open the door without giving up control. Their own agents greet personal agents as they arrive, so a business can welcome the traffic while keeping the conversation, the rules, and the customer data on its side.

Last week at Dreamforce 2026, the conversation buzzing among executives, customers, and trailblazers centered around the next era of AI. An era where the creative, probabilistic reasoning of AI works with the deterministic rules of business. "When you press the power button on your TV, it's always going to come on, right? Versus if you tell your child, 'hey, will you turn off the TV?' Maybe they do, maybe they don't," said Michael Andrew, Chief Data Officer at Salesforce. "Agents are the same way. You want to teach them, you want to monitor them. And then, as they prove more and more capable, you get them more controls." When these systems unite across data, applications, agents, and interfaces, AI can unlock trapped value across the entire enterprise, at a scale humans alone could never match. See what industry leaders on the ground had to say about the future of AI in the enterprise:

We are in the midst of an interface revolution, and it is about to transform the enterprise. Today at the Dreamforce 2026 keynote, attendees and online viewers witnessed an AI interface that is dynamic, intelligent, composable, and alive: "When you put all those things together, you get AIforce," said Marc Benioff, Chair and CEO, Salesforce. "You get those capabilities and you get this live interface that untraps the value." Salesforce executives, partners, and customers joined Benioff to discuss the power of combining AI's probabilistic intelligence with enterprise intelligence. As Jensen Huang, President and CEO, NVIDIA said, "The sky's the limit for every industry, for every single country, so engage AI, don't get left behind." Watch the keynote in under 7 minutes, and stay up to date on the latest news and stories coming out of Dreamforce here: