This launch actually solves a much more serious problem:
Creators used to worry about someone stealing their content.
Now they have to worry about someone stealing them.
Their face. Their voice. Their entire on-camera presence.
AI can recreate all of it without the creator ever being on set.
Icon is betting on the opposite: use AI for the production work, while real people still get paid to be the face of the ad.
That’s a much better use of AI, IMO.
Kid who turned the puddle left after the rain into a source of fun asked drivers to splash water on them.
This is one of the most beautiful moments of childhood.
IG/daria_fedosova_
This launch actually solves a much more serious problem:
Creators used to worry about someone stealing their content.
Now they have to worry about someone stealing them.
Their face. Their voice. Their entire on-camera presence.
AI can recreate all of it without the creator ever being on set.
Icon is betting on the opposite: use AI for the production work, while real people still get paid to be the face of the ad.
That’s a much better use of AI, IMO.