Trace Cohen(@Trace_Cohen):Everyone wants a warm intro to a VC. It’s overrated. A warm intro might get your email opened faster. It doesn’t make your company better. If the business is great, investors will find a way to meet you. If the business isn’t great, having their college roommate introduce you isn’t going to save the round. Spend less time hacking the intro. Spend more time making yourself impossible to ignore.

Trace Cohen

@Trace_Cohen

Joined February 2008

11.5K Following 25.9K Followers

Trace Cohen@Trace_Cohen

2026.10.07 22:26

Everyone wants a warm intro to a VC. It’s overrated. A warm intro might get your email opened faster. It doesn’t make your company better. If the business is great, investors will find a way to meet you. If the business isn’t great, having their college roommate introduce you isn’t going to save the round. Spend less time hacking the intro. Spend more time making yourself impossible to ignore.