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@mcannonbrookes speaks to an important point in this interview on
@etnshow. We have been making software cheaper and faster for decades, and the net result of the efficiency curve has been...more people a) making more software and b) making it a better experience.
Where the big efficiency gains made from AI will go in the Software Development Lifecycle - represents a choice. Every company will make that choice based on its' own unique context, so the outcomes are going to vary a ton. But I share the (increasingly widely held) belief that the waves of new AI capabilities means the 'ceiling is rising' in terms of what customers expect from the experience of software.
And if you scroll deep enough across on-line design communities right now - that outlines of that new ceiling are emerging. Especially when it comes to designers really pushing limits on functionality like personalisation and proactivity - but also the level of expression that's possible through motion, input handling, sound and better graphics frameworks. The shape of the ceiling is not just about the new stuff that is possible to DO, it's about it being easier to create a sense of flow by increasing comprehension on WHAT to do next.
I think
@scottbelsky once wrote that "making something easier to create doesn’t make creating quality and originality any easier." So - on top of that all that new inventiveness in design - there (as always) needs to be the necessary curiosity, clarity and conviction about what to make as team - in order to actually get close to that ever moving ceiling. It's all about choices.