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Emily Lai
@emilylai
Advisor, fmr cmo @hypepartners | Ecom, fintech, consumer growth background | Always learning
1.7K Following    14.6K Followers
If you want to actually get sponsored to go to token2049, don't sell ad space on an outfit I added a token2049 filter to the sponsor me index and the data is clear: - Only 13% of sponsorship asks raised $100+ and half of it is going to @0x_ultra and @vanshuETH - Brands care about quality reach. This aligns with creators that have high authority which comes with building audiences over time through consistency, domain expertise, and novelty - If you have no existing audience and simply copy another idea, it signals lack of distribution, focus, and creativity It'll more effective to identify the exact companies you want to represent, pitch them a tailored plan on what outcomes you can drive, win it, and use that experience to build up your own distribution over time see the trends here:
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People are turning their bodies and objects into ad space. $163,000 earned, over 60 campaigns, 25% with sponsors I built a public index:
Recent moments AI was more annoying than helpful: - Instinct sending me a captcha code to do myself - Grok Bot taking way too long to do something seemingly simple (20 mins to look up some flights) - Hermes got setup to make phone calls with Retell and completely failed by confusing a japanese retail store staff further by asking her why she called lol - Instinct being overly aggressive with scanning my emails unprompted - Grok Bot unable to self install Retell and Twilio, Instinct got farther here but… - Instinct setting up accounts for me then me having to manually reset the password myself + add it into the vault when it can’t get past verification - putting all three (Hermes, Grok Bot, Instinct) into a slack channel and then redoing my calendar events because they got mixed up on timezones - Instinct being over confident in it’s answers when all it did was stop at the first listicle on top of google and gave me the first choice as “best” Today is the worst AI will ever be. I’ve been pushing the limits on experimentation across different models and harnesses daily. It’s a glimpse into what will be possible but there’s still wide gaps for it to be a full on VA or executive assistant
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In Shenzhen exploring the latest in robots, EVs, drones, and all things tech - Still early and requiring designated drop spots but you can get hotpot by drone delivery - Learned Huawei and Xiaomi both make electric vehicles, all AI agent enabled - Huawei is already on their trifold phone and folding touchscreen laptop - There’s multiple companies for self-driving taxis, the Waymo equivalent: we rode a Pony ai taxi. Our guide said they have distinct driving algorithms with Pony being more aggressive lol - Can pay with your hand and face out here, full biometric payments - Drones are being used to monitor traffic, saw it live - Got to try exoskeletons that make it easier to walk uphill. Strange and interesting The juxtaposition between the top of line technology in flagship stores to what you see in the street electronics market is jarring. There’s a huge range in quality, feel, and design. Would love to come back and see a trade show or manufacturer for more production grade and industrial robots. What we saw robot wise were toys, at best. There were over 30+ new skyscrapers getting built that we saw throughout the day. It’s clear that a government endorsement to build, experiment, and educate on technology in a city this large allows innovation to happen much more quickly
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asked grok bot how i can see some robots and now we’re on a side quest
Lots of replies on this were sharing free wispr flow alternatives (thank you) Each recommendation from the comments: Desktop + Phone @superwhisper: free tier, pro $8.49/mo or $249.99 lifetime for multi devices @SpokenlyApp: free local / plug in your own keys, pro $99.99/yr with devices @tryvoiceink: $25-49 once for mac, phone free during beta @fastspeech2text: free mac app, iOS coming Desktop only @FluidVoiceApp: free Handy by @cj_pais: free Kiki by @tonyricciardix: free
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My ai subscriptions: 1. SuperGrok Heavy: $100 (have a three month discount from $300) 2. ChatGPT Plus: $20 3. Claude Pro: $20 4. Hermes: $7 for my VPS, $20 for Nous Portal 5. Wispr Flow: $15 (on free trial right now) 6. Aside Browser: “free,” using my Claude/Grok/GPT subscriptions What I’m thinking to change soon: - Upgrade my GPT and Claude to the Pro and Max Plans ($100 each) - Drop SuperGrok Heavy down to just Super Grok ($30) when my discount ends - Drop Hermes to free, use GPT subscription fully
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Using AI to improve your life. Full slides from my talk yesterday: Not shown but important: discussions on privacy, guardrails, and dependency
Current productized AI “personal assistants” Grok Bot Instinct Pally Muse Where’s Apple in all of this? Seems they could come in and distribute automatically through iOS
Made some updates • Improved UX and readability by only having one row of tabs that cycle by topic • Made site faster by cutting image weight by 51% and adding progressive rendering • Search is snappier and topic aware • Built a whole CMS to host my long form writing (peptide logs, AI guides)
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Secret is out. Today is the first product shared publicly: HypeFlow, a platform to build cinematic grade production with AI Hype's been building internal products, became fully AI enabled as an org, and growing beyond just a "crypto" agency. Really proud to see the team I worked with for 5 years continue to stay on the edge During my time as CMO there, I watched our creative directors build out brand creative with early video gen models. Back then, it was refined with sound designers, motion designers, and other forms of post-editing. As AI evolved, @0xDannyHype directed focus into a new AI department Q4 2025, now led by @glitch_ . This one was battle tested by the team internally, used across the creative, social, and UGC departments, and now starting to be shared with the public. Request for early access today
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What if your entire creative team could collaborate with Gen AI the way they collaborate in Figma? Enter flow state, enter HypeFlow. Sign up for early access:
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ChatGPT Pro in Europe is €103 (~$120), about $20 more expensive than Pro 5x in the US It makes me think about how Europe (and certain jurisdictions) have less competitive edge when the price for better, more quick output costs more. This applies to companies as well and how much model+token access they give to their employees It led me down a rabbit hole where I found Phillipines is the most affordable geo to get GPT Pro 20x in ($40 discount), and only Pro 20x as Pro 5x is slightly more than the US benchmark
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is there literally anyone building AI in berlin or have all products been killed by european regulation
Astra for deck template design. Excited to share how I've been using AI to improve my life with zero coding background. Will be speaking at SOHO Offices in Malta this Wednesday!
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Using AI to Improve your Life Discover how to use AI to improve your life. Zero coding skills required. Save time, money, and get more done in your day.
Got Astra on GPT Plus, but only through the terminal using Codex CLI Ended up pulling an all nighter and flying through resets Thoughts so far: - seems faster than Fable 5.1 medium, but haven’t tried it for deep research work - tokens run up quickly. Blew threw the five hour limit with a website design audit, media uploads, and mobile optimization
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@emilylai I need to know what you’re even using all this for 😳
Every new AMC minted onchain is a real share that had to be bought first, which means tokenized stocks drive global demand for the underlying stock It’s like how stablecoins drive global demand for the US dollar Right now with regulations, tokenized stocks are just wrappers with fewer rights and (supposedly only) available to non US people Alpaca usually custodies them, then in Robinhood’s case they have a Jersey entity that issues them. KYB’d authorized participants mint only after the traditional shares are bought and held in custody It should be a net positive for both AMC (and US markets) that new global audiences can now “buy” the stock
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Seriously? What’s the concern you ask, @vladtenev? The list of concerns is almost existential. U.S. securities laws are in place to protect investors. For good reason, we spend millions and millions of dollars every year to comply with U.S. securities laws. In good. conscience, how can Robinhood as a U.S. company set up an operation in far offshore Jersey, an island 3000 miles away, and market a security sort of posing as AMC in some shape or fashion, and not comply with U.S. securities laws. That is shocking and shameful. Our past issuance of equity to strengthen our balance sheet was vital to our success. Your setting up some kind of fictitious synthetic equity market decouples stock token ownership from a company’s ability to control its own capital raising efforts. Share ownership gives shareholders various rights, including the right to vote their shares. Your stock token pretend to be some form of stock ownership, but disclosures to the contrary notwithstanding, they are not ownership and they deprive investors of their rights. This quasi-fake market you are creating on the island of Jersey sows distrust amongst the public about financial markets in general. There already is distrust in financial institutions, you are potentially making it far worse. These are but a few of my concerns about your actions. I hereby call on you and Robinhood to voluntarily CEASE AND DECIST the trading of AMC stock tokens. If you don’t, our high priced securities counsel has been asked to see whether we can force you to stop. I also wonder how can the SEC possibly support your sham ignoring of U.S. securities laws. You can be sure we will be asking them.
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My ai subscriptions: 1. SuperGrok Heavy: $100 (have a three month discount from $300) 2. ChatGPT Plus: $20 3. Claude Pro: $20 4. Hermes: $7 for my VPS, $20 for Nous Portal 5. Wispr Flow: $15 (on free trial right now) 6. Aside Browser: “free,” using my Claude/Grok/GPT subscriptions What I’m thinking to change soon: - Upgrade my GPT and Claude to the Pro and Max Plans ($100 each) - Drop SuperGrok Heavy down to just Super Grok ($30) when my discount ends - Drop Hermes to free, use GPT subscription fully
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Back in the echo chambers of CT. We have roles open at @Ostium Growth: - Trader & Affiliate Manager - Video & Motion Designer - Growth Engineering Lead (Technical) Engineering: - Backend engineers across infra, pricing, entity Operations: - Multiple roles open here from liquidity ops, business ops, talent, and financial controller Join a growing team with motion, $42m in total protocol revenue, building the neobroker for a less fragmented financial future onchain.
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Just finished a hiring round for our growth team. A ton of dms and resumes flooded in from this post I know there’s a lot of people looking for their next career chapter. I was reflecting on what I signals I use to filter applications and invite to first round interviews: Bucket A: Specialist in a specific channel that is hands on (e.g. performance marketing, lifecycle marketing) - Firstly requires a clear view of OKRs and how to achieve them to know what roles to build around - Some knowledge in how time intensive each speciality is and if it requires dedicated talent doing it full time, or a generalist type (this is changing with AI) - Should be visible in a candidates resume with quantifiable results - As a candidate, you should also reflect knowledge of the skill with the exact tool stacks you’ve used in your cv Bucket B: Generalist with domain expertise - For example, a marketing lead or growth marketer who wore multiple hats but worked at a competitor, breakout app, or company in similar category - Requires awareness of and identifying breakout companies, competitors, similar cos in your category (some carry more weight) - Ideally comes with some edge based on that exact vertical (existing relationships, knowledge in best converting channels, angles, geos etc) - When applying as a candidate, highlight companies you’ve worked at that are most similar to the job with call outs on how you helped them grow Other signals I look for: - Ability to position themselves concisely in cold dms - How metrics and responsibilities are framed in cv - Existing owned distribution: do they have any social channels or media they’ve built up themselves - Proactivity and grit signaled by any entrepreneurial experience - AI-native (usually more deeply sourced in interview) Reference checks are also important in key hiring decisions, if you’re an applicant, expect this to happen This means dream hires are someone who has a combination of both buckets and some of the bonus signals too. They have channel or tactic specialties they’ve built up over the years, have executed them in a company in a similar vertical that has proven breakout growth, and come with existing distribution and relationships
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