look for the intern with 15 years of experience there's a select group of people in content, social, marketing, & comms who intentionally chose to continue doing the work instead of moving high up the management chain by staying close to the work, they built up their craft, taste, can still create, are probably up to date on AI, won't crack under pressure, and can operate flawlessly since they have been doing it for over a decade what this looks like on a resume: "social media manager" or "content marketer" or some mix of the two + comms who has been in a few roles where they have been forced to execute (not just manage people who did the work). Sometimes this person will have a "head of" or "lead" title but they chose to stay within their niche (instead of expanding and diluting their skillset). If you dig you will notice that they still do the work (sometimes also manage a small team) - like a player-coach. maybe they worked at a few startups, a bigger company, a cutting edge/fast paced company -- the mix of these three is higher signal than someone with only experience in 1 type of company when interviewing this person, everyone from the CEO to their potential peers should leave the conversation feeling like they learned something new