ITS HERE!
@Nubank's US bank has launched with savings, cards and remittances. 🚀
It's launching in partnership with Lead Bank while it waits for its full charter.
- Offers a 3.5% annual percentage yield (APY) on deposits.
- If you get a credit card, it becomes 4.5%
- The credit card has no annual fee with UNLIMITED 1.5% cashback on purchases.
- Cashback will be 2% if you bring over direct deposit.
- No annual fee with 1.5% cashback on purchases.
And coming soon a multi-currency, stablecoin-based account supporting interest earnings and transfers to 35 countries across Latin America and Europe
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Listening to the co-founder Cristina talk about the nature of the US banking system
- The US banking system writes more checks than anywhere on earth
- The mortgage division doesn't know about your checking account
- Cashback cards always come with a catch
"All of that nonesense has a name, its called complexity, and its been the thing we've been fighting for 13 years"
When you move to the US, people who've seen what a bank can be with Nubank, they miss having a simple experience.
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So here's the US launch: Nubank got conditional OCC approval in January, and they're announcing their proposition today.
Their first customer is the growing latin american diaspora.
Mexicans in the US send around $63bn home a year. Nu has 15m accounts in Mexico ready to receive it and a WhatsApp remittance rail built in 2024. The US bank puts Nu on the sending side of a corridor it already owns the receiving side of.
Can they make it?
BBVA, N26 and Monzo came to the US to fight Chime for the same customer, and left. Chime spent $635m on marketing last year to add 1.5m active users.
Nu's growth in Brazil was word of mouth. In the US, word of mouth crosses a border: your cousin in Guadalajara already has the purple card.
Vélez says Nu's cost to serve is 4% to 5% of a traditional bank's. That is how you fund a 4%+ savings rate and a no-fee card inside a $250m budget.
The first million US accounts come from the diaspora before Nu ever buys a Super Bowl ad
I'm interviewing David Vélez for the podcast TOMORROW. What would you ask him?