Jim Prosser
@jimprosser
Founder and Principal, Tamalpais Strategies | Former comms leader @ Google, Twitter, SoFi, Paradigm | Calmer than you are.
3.7K Following 14.1K Followers
If AI labs want personal assistants to take off at scale, they need to stop marketing vacations, reservations, party planning, etc. These are not problems.
Focus on *the* problem facing Americans: the cost of living. Agents can offer a ton of help.
Some ideas: (🧵)
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@TheStalwart @ezraklein “Just don’t release unsafe products.”
The labs:
For most of history, corporate communications has been about taking whatever a company has to say and turning it into a nice, smooth surface. That era is over.
The best comms teams have already moved on to spiky comms, meaning rough edges, personality, opinion, and perspective.
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Honored to be asked by @every to contribute to this project. Read the full thesis here:
