I believe there's an important part of design only formal schools can teach!
Often times in commercial work, the focus is on execution and metric-driven motives like finding solutions or increasing usability.
There isn't a problem with it per se, but the overabundance of online communities marketing design as a "career skill" influences many self-taught designers to view it as such — a transaction between technique and money.
Therefore, we emphasize the process of "getting good", "finding cracked talent", and "innovative design patterns". In a sense, the profession became a pursuit of objective skill but with obviously not objective measurements such as "taste" and "craft".
At CMU (and other schools I hope), the emphasis is on context. How does a designer create public interventions that shifts culture? How do we evolve beyond technique to manipulate trends, shift behaviors, and envision the user's thoughts after interacting with the design.
For example, one could argue that a designer at a frontier lab such as
@OpenAI could reasonably predict their new design patterns will be adopted by a large audience and copied by many startups. Thus, this designer must have the responsibility to "guide" the rest of industry towards a responsible path towards the future. Sora and image generation may be a cool design challenge to solve, but what long term effects does it have for society? Do we really desire a world where AI creativity is the norm?
I'd argue, it's not hard to predict how decisions now may impact the future.
Therefore, we should evolve past craft. We should talk more about the role of designers and product in the larger scope of culture, rather than the shorter-scoped design challenge in the office tomorrow.