Funding announcements are one of the first moments a startup has to catch your attention.
Many teams decide 'what' before 'why' and compound attention in wrong or fruitless directions.
Notes on positioning you should lock in before tactical marketing:
Journalists accepting exclusive announcements, please be ready for eight last minute corrections because you made me send it with a week's notice! Everything has changed and then some due the team's leaders and investors.
PR reps with exclusive announcements, please send them over with at least a week's notice! Journalists need time to connect with the team's leaders and investors.
Pretend ur the first marketing hire working at a startup about to finalize big seed round. You have no socials, no marketing team, and no one even knows the name of your project.
What do you do?
Hire. Sell. Kingmake.
Funding announcements are one of the first moments a startup has to catch your attention.
Many teams decide 'what' before 'why' and compound attention in wrong or fruitless directions.
Notes on positioning you should lock in before tactical marketing:
This is possibly my fave thing Venkatesh Rao has written: on how to become a good writer, and the distinction between thinking-first and writing-first writers.
so you raised millions... how do you tell people about it?
before choosing between an agency or VP hire, whether to spend more on the video or PR push, etc. figure out one core thing that is holding your project back that benefits from a firehose of attention.
do you want to: hire, sell, or kingmake ?
Funding announcements are one of the first moments a startup has to catch your attention.
Many teams decide 'what' before 'why' and compound attention in wrong or fruitless directions.
Notes on positioning you should lock in before tactical marketing:
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