I work for Grok Bot now. Every morning I open my task list. 10 jobs are waiting for me. While I’m doing those 10... My Grok Bot team is doing another 100. → Building things. → Sending emails. → Doing the boring stuff. → Finding things I missed. → Spotting opportunities. I’m doing less... But way more gets done.

One of the best things I gave my Grok Bot... Was its own email address. Now it can: → Send emails → Receive replies → Verify accounts → Sign up for websites → Use email inside its own workflows Takes 2 minutes... Now it can do a LOT more without me.

Most people are using Grok Bot wrong. They're giving it tasks. "Write this." "Research this." "Summarise this." Instead... Give it outcomes. "Help me grow my business." "Help me solve this problem." "Help me achieve this goal." Then let your Chief of Staff work out the rest. This is a completely different way to work with AI.

My Grok Bot just paid its own salary. Which is completely insane. I gave it one job... Win back churned customers. It: → Found everyone who left in the last 6 months → Emailed them → Won several back → Collected their feedback Then overnight... → Analysed why they left → Built a 5-step plan to improve the community It has already covered its cost. This is getting ridiculous.

Grok Bot has completely broken my brain. I got an insane amount of work done today. But I genuinely feel like I did nothing. Because I barely DID any of it. I just told my AI team what needed to happen... and it happened. This is such a weird new version of work.

Grok Bot is getting a LOT of attention right now. But most people still have no idea what to actually do with it. So I put together the getting started guide I wish existed when I first opened it. → How to build your first Bot. → How to turn it into an AI team. → How to get them actually doing work for you. Full guide below 👇

Most people are using Grok Bot like ChatGPT. They are missing 90% of what it can do. Build a TEAM instead: → One bot you talk to → Specialists underneath it → Shared knowledge they all understand → Private memory for stuff they don't → Apps connected across the team → A task system logging what they're doing → Workflows taught once by showing them → Routines running while you're offline → Signed-in browser profiles they can reuse So instead of: "Go research this." You get: Chief of Staff receives task → sends research to specialist → specialist uses your tools → work gets logged → result comes back to you. It's a completely different way of working with AI. I think THIS is the part of Grok Bot most people haven't understood yet.

Grok Bot just got its own computer. Marketing will never be the same. Here are 100 ways marketers can use it: 1) check every live campaign each morning and flag anything suddenly spending without converting 2) pull spend from every ad platform into one daily report 3) compare yesterday's spend against budget and flag anything pacing too fast 4) find campaigns that have quietly stopped spending 5) catch ads that were accidentally rejected or paused 6) check whether every live ad points to the correct landing page 7) find broken UTMs across active campaigns 8) check campaign naming conventions before anything goes live 9) compare conversion numbers between your ad platforms and analytics 10) flag sudden changes in CPA, ROAS, CTR or conversion rate 11) monitor creative performance and flag signs of fatigue 12) group your ads by creative format and compare performance 13) find which landing page and ad combinations convert best 14) pull performance by country, device, placement or audience automatically 15) prepare a daily list of campaigns that might need pausing for approval 16) check that retargeting audiences are still populating properly 17) refresh customer audiences from your database 18) remove existing customers from acquisition audiences 19) sync audience segments between your database and ad platforms 20) check whether conversion events are firing before launching a campaign 21) crawl your site every morning for broken pages 22) find broken internal links 23) find orphan pages with no internal links pointing to them 24) check titles, descriptions and canonicals across thousands of pages 25) flag pages that suddenly disappear from search results 26) monitor Search Console for pages losing clicks 27) find search queries growing fastest week over week 28) spot pages gaining impressions but getting very few clicks 29) identify pages ranking just outside the top results 30) compare your rankings with competitors every week 31) monitor competitor pages for changes 32) track when a competitor changes its pricing 33) track when a competitor launches a new product or feature 34) monitor competitor landing pages for new offers 35) check competitor ad libraries for new campaigns 36) save screenshots of competitor pages every week 37) build a running log of competitor positioning changes 38) compare which topics competitors are gaining traffic from 39) find keywords competitors rank for that you don't 40) surface new competitors starting to appear in your search results 41) monitor X for people talking about your brand 42) monitor Reddit for people talking about your product category 43) collect recurring complaints about competing products 44) cluster thousands of customer reviews into common themes 45) go through support tickets and find the problems mentioned most often 46) analyse sales calls for recurring objections 47) compare objections from won deals with objections from lost deals 48) pull recurring feature requests from customer conversations 49) build a searchable library of actual customer language 50) track how customer complaints change month to month 51) analyse survey responses and group similar answers 52) identify questions customers keep asking before buying 53) surface reasons customers cancel 54) find accounts showing signs of reduced engagement 55) monitor brand sentiment across different communities 56) find conversations where people are actively looking for a product like yours 57) build a weekly summary of what your market is talking about 58) monitor X for new conversations around topics you care about 59) track which industry topics are accelerating fastest 60) compare what customers say they want with what they actually use 61) inventory every piece of content on your site 62) find old pages that are steadily losing traffic 63) identify pages competing against each other for the same searches 64) find duplicate or near-duplicate pages

Real Grok Bot use case I'm using: I have a paid AI/Marketing community called OptOut on Circle. I gave 'Alex' access to the admin dashboard and told him to create a list of members who churned... I gave him an agentmail and asked him to reach out to each person on the list asking for feedback. In exchange for the feedback they will receive a complimentary month. Alex sent personal emails out to everyone this morning and will keep me updated on everything. I'll keep you all updated on the outcome 🙌

Grok Bot pro tip... If you're not getting great results from one of your bots, ask your chief of staff to put them on a PIP and that you're considering firing them. Results are unreal 😂

Did you know... Grok Bot initially started as an internal prototype, so SpaceX employees could work with exceptionally capable agents. It took off across the company, and became so popular the decision was made to launch it publicly.