Stop looking for advice. That’s the advice. I’m a Gen X founder who spent years refusing to make social content. Two reasons. First, my generation is allergic to anything that smells manufactured, and most social media has a content-farm ick to it that’s hard to shake. Second, I’ve seen myself on camera. The ums, the ya knows, the restarts, the mumbling. Not a great look. Meanwhile, my silence was actively hurting my company. :) Repetition got me over it. Even someone with my communication challenges has something to contribute. @hectorserrranoo on @lennysan's podcast illustrated the challenges are universal. He’s worked with famous creators. They all stutter. They all refilm. One puts a pen in his mouth between takes to get the words out. Hector’s own viral video took three thirty-minute cuts to become fifteen clean ones. So the ums I was worried about? They have them too. You just never see them, they turn the camera on anyway. We don’t have a skills gap. We have a willingness gap. The only fix is reps. 💪