Register and share your invite link to earn from video plays and referrals.

Rachel How
@rachelhxw
designer, building soulful things on the internet ๐ŸŒฑ - (270K) - leading @mobbin youtube (31K) - side questing @
588 Following    10.5K Followers
This app made $20M with no investors. And spent $1,000,000 on A/B tests. The usual advice all failed: โ†’ "Keep onboarding short" (how retention doubled) โ†’ "Users should log in" (10M users, NO login) Only 12.3% of apps on @mobbin skip the login step โ†’ "Show the right paywall at the right moment" (why it didn't work) โ†’ "Offer a free trial" (why they killed free trials) โ†’ "Get featured by Apple" (it actually hurt them) In this video, we break down: โ†’ the one paywall change that gave a 2ร— uplift โ†’ insights from 40 pricing experiments โ†’ soft vs hard paywalls โ†’ 50% of iOS purchases cancelled in under 3 min, and the fix โ†’ how they run hundreds of tests a month ๐Ÿ” 'mobbin' on youtube
Show more
i couldn't find collections of Voice UI designs on @mobbin... so i made one! ห™แต•ห™ it has everything i could find on voice interaction design: orbs, waveforms, listening states, voice notes, transcription, voice assistants... ๐Ÿ”–
Show more
I gave my AI access to 600,000 real app & web screens. Here's the workflow: 1. Connect @mobbin MCP to your AI (I used Claude, works w/ Codex, Cursor, Antigravity too) 2. Ask it to research how top apps in your industry design what you're building (eg. fintech onboarding) 3. Ask it to compile the findings into a visual report 4. Build, but give it context first: Attach the report, a spec or PRD, your design system the result - without the MCP: generic output - with the MCP: Claude picks up the industry context, sees the end-to-end flow, considers the edge cases. Think of Mobbin MCP as a librarian, not a designer. It hands your agent a library card to 600K+ real screens, full flows and animations from products already shipped. Your agent sees what good looks like, then gives you a starting point to build on. here's the full workflow + detailed prompt ๐Ÿ” 'mobbin' on youtube
Show more
working on a new episode for @mobbin thank you to 23,000 of you who subscribed โœจ
We studied 2,995 paywalls. Interviewed 'The Paywall Guy' @jondeparra, who's designed 4,700+ paywalls. Analyzed 728 subscription flows on @mobbin. We found these and more: โ†’ An ugly paywall could outperform a pretty one โ†’ More friction could increase conversions โ†’ Users often decide to pay before they reach the paywall โ†’ Multi-page paywalls > single-page paywalls In this video, we break down: โ†’ real a/b tests โ†’ examples from best-in-class apps โ†’ paywall placement strategy โ†’ pricing + packaging โ†’ value framing โ†’ reducing risk โ†’ timing โ†’ copy This is one of the most research-heavy videos we've made. ๐Ÿ” 'mobbin' on youtube
Show more
I studied ๐Ÿฎ,๐Ÿ๐ŸŽ๐Ÿ– ๐—ฑ๐—ฎ๐˜€๐—ต๐—ฏ๐—ผ๐—ฎ๐—ฟ๐—ฑ๐˜€ across ๐Ÿฑ๐Ÿฏ๐Ÿฒ apps & websites. most dashboards work, but they're forgettable. I didn't want to make another "how to design a dashboard" video, so i went down a rabbit hole to find out what makes them stick. @mobbin's data: โ†’ 19% apps/websites use the dashboard as their home screen โ†’ AI dashboard screens get about 2ร— more saves & exports this 5-minute video breaks down the patterns behind dashboards that people actually remember, from @Shopify, @Apple, @runna etc ๐Ÿ”Ž 'mobbin' on youtube
Show more
I studied ๐Ÿญ,๐Ÿฐ๐Ÿฒ๐Ÿฌ ๐—ผ๐—ป๐—ฏ๐—ผ๐—ฎ๐—ฟ๐—ฑ๐—ถ๐—ป๐—ด ๐—ณ๐—น๐—ผ๐˜„๐˜€ across ๐Ÿต๐Ÿด๐Ÿฒ apps & websites. the average app has 25 onboarding screens. and some of the longest ones are the most successful. so it's probably not about making onboarding shorter. then what actually makes a good onboarding flow? @mobbin's data: โ†’ 22% of apps personalize during onboarding (AI apps: only 7%) โ†’ 22% show a paywall during onboarding โ†’ 6.3% do both This 10-minute video breaks down how top apps design onboarding, from @duolingo, @Headspace , Bump by @amoamoamo, @Airbnb, and more ๐Ÿ”Ž 'mobbin onboarding' on youtube
Show more