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Jonathan Parra
@jondeparra
The Paywall Guy. I've designed more consumer app paywalls and onboardings than anyone on Earth. Prev @Superwall
716 Following    2.1K Followers
Everything you need to know about testing paywalls in 2026 in just 6 minutes. Thanks for having me on @mobbin and @rachelhxw!
Almost everything you need to know about consumer app paywalls in one video. Thanks for having me on your podcast @mobbin!
We studied 2,995 paywalls. Interviewed 'The Paywall Guy' @jondeparra, who's designed 4,700+ paywalls. Analyzed 728 subscription flows on @mobbin. We found these and more: → An ugly paywall could outperform a pretty one → More friction could increase conversions → Users often decide to pay before they reach the paywall → Multi-page paywalls > single-page paywalls In this video, we break down: → real a/b tests → examples from best-in-class apps → paywall placement strategy → pricing + packaging → value framing → reducing risk → timing → copy This is one of the most research-heavy videos we've made. 🔍 'mobbin' on youtube
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How many transaction abandon or paywall decline treatments are you testing? Probably not enough. If an app gets enough traffic it's not uncommon to test even 6 treatments. Even slightly tweaking the main content design can get you 4-5% more conversions. Good copy is important!
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Me for the last couple hours after tasting AGI and being unable to go back to GPT 5.5 or Opus 4.8
The US government, citing national security authorities, has issued an export control directive to suspend all access to Fable 5 and Mythos 5 by any foreign national, whether inside or outside the United States, including foreign national Anthropic employees. The net effect of this order is that we must abruptly disable Fable 5 and Mythos 5 for all our customers to ensure compliance. Access to all other Claude models is not affected. We apologize for this disruption to our customers. We believe this is a misunderstanding and are working to restore access as soon as possible. Read our full statement:
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Just had a sales call today where someone found me because I was referenced by @ChatGPTapp! Super cool to hear, when my @mobbin podcast interview is published on paywalls I think it'll be time for another writeup on paywall best practices since Apple's clarified a lot lately.
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I just launched own․page on Product Hunt 🚀 It’s my first ever launch there, and I’d really appreciate your support! If you could check it out and give feedback it would mean the world to me. I’ve poured my heart into own․page and devoted so much time to building it, so I’d love to get it in front of as many people as possible. Thank you so much 💜
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I had a call with Siro a couple months ago and he grilled me on how I use agents to design paywalls. Create v1 was Claude Design before it existed but I still had to tweak in Figma. Now he has all the design references to let you build apps. Congrats on the launch!
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2996 customers later, it’s time to release ScreensDesign V2 ! 3 months of work. A more complete library. A truly agentic /create. → Research what works in real iOS apps → generate onboarding, paywalls, and full app flows → hand it to AI coding agents → Make the printer go brrrr First 200 retweets+replies/DMs get free credits dm'ed ;)
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Very frustrating guideline because I get asked all the time about this. Would be nice to know what’s actually allowed. Recent recommendations for transaction abandon I give are more inline with increasing trial length and showing more plans so users don’t get trained that closing paywalls leads to cheaper deals.
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Okay so people at Apple are definitely seeing this (@seraleev please rt) because the app was just asked to change their purchase flow. Can someone from Apple just get in touch with me so we can get on the same page about what is allowed? Transaction abandon has been fine for years and refund data on hundreds of millions in revenue show much lower rates for this placement. From what we understand at Superwall (we don’t know for sure because Apple doesn’t state anything clearly) Apple seems to be okay with it if you 1. Show the same price, longer trial 2. Show a different offer (yearly → annual or monthly → weekly) Showing a product then X% off seems to not be allowed.
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I’ve been locking in so good in Vietnam, heavily considering coming back later this summer to keep momentum. Super grateful for all the sponsors making this happen @NotionHQ @creem_io @OpenAI @OpenRouter @mobbin @ExaAILabs and the local companies DataHouse & DISSC
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This is Batch #2# of @HackerResidency from above! 🔥 Amazing people, amazing energy, and a beautiful location! 🤩 Today marks the halfway point of the batch, and honestly… I already know I’m going to miss this a lot. @dayonefoundry @tdinh_me @ann_nnng @phuctm97 @averycode @FlorinPop17 @jondeparra @tibo_maker @eugZolotarenko @chrissyinspace @qwertyu_alex @yeonjidev @andrewzacker @davidaistar @irfansenercom @pbteja1998 @saidheeraj_96 @praneethpike
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Ty @creem_io for sponsoring and the ice cream, really hits with all the humidity outside haha
So many beautiful humans tonight at the @HackerResidency villa in Da Nang. A full house! And an ice cream machine powered by @creem_io 🍦🍦and yours truly 😀 @phuctm97 @dayonefoundry @stevie_builds @jondeparra @ElitzaVasileva
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Already learned so much about meta ads and making AI creatives chatting with @david_ishg and @qwertyu_alex, the off-side conversations during meals are incredible
High agency, intelligent founders are always learning, ideating, collaborating, and exchanging ideas. I’m learning so much just being around these people all day. Breakfast at the Hacker Residency. Early risers @jondeparra @tibo_maker @praneethpike
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I’m already in Da Nang for this, first time in Vietnam and the vibes are incredible. Can’t wait to lock in with 9 other founders for a whole month in paradise @HackerResidency
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Over the next week, Da Nang will become the densest community of Indie Hackers in the world Builders are flying in from all over the globe for the Hacker Residency and the popup community that forms around it This is the Burning Man for Indie Hackers It doesn't matter if you're not one of the residents living in the villa. Coworking session will pop up all over the city and the energy with be palpable. The doors of the Hacker Villa will open for invite-only socials throughout the month. If you're in town, plug in!
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Btw I've been using an internal build for some of my Superwall customers to find opportunities and every single recommendation I've implemented in paywall designs/ pricing tests has led to more money. I still manually design & implement recommendations but maybe not for long 👀
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Announcing Superwall Agents – a taste of what's to come 😝. @Superwall is launching an agentic platform to help you run your entire app business with agents. 💻 Your own persisted machine in the cloud 🍎 Provisioned access to App Store Connect 🔑 Direct access to our analytics db with RLS ⚡️ Full Superwall API 🦾 Plus whatever you want, its YOUR machine Analyze data, build charts, dashboards, submit PRs, build paywalls, automate marketing, do whatever you like. We're working on partnerships with @postbridge_ to automate marketing, @appfigures for market intelligence and @pixelcutai for generating assets. We're open sourcing the skills powering these capabilities while giving you a secure and persisted environment to manage your apps in the cloud. Welcome to the future. Retweet for early access next week. 🧵 More shots below 👇
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when i wake up and launch 6 claude code instances
I've been using Flows for select customers through my agency and it's been so nice to design onboardings alongside paywalls. When people asked me to do onboardings I'd have to do them in Figma then wait like 4 weeks for them to tell me what the results were. Now it's instant!
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⚡️ Superwall Flows — now in public beta! ⚡️ Build any multi-step user flow in your app. No code, no app updates. → Onboarding sequences → Cancellation surveys → Feature walkthroughs → Permission prompts → Upgrade paths Connect screens. Branch on user input. Collect data. Set custom user attributes mid-flow. Track drop-off. A/B test. Ship from the dashboard. Enable it: account settings → public beta → switch the toggle. Available for all plans.
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