Robby Stein(@rmstein):Our latest data is in, and here’s exactly when you’ll get the best deals this holiday shopping season: > Black Friday for travel accessories (but late Dec for deeper discounts on luggage) > First two weeks after Black Friday for lowest prices on fragrances > Mid-Dec for peak deals on handbags > Late Dec for steepest markdowns on tech toys Check out our first ever When to Buy Guide (which looked at Search trends, promo patterns & discount data from 2025) here:

Robby Stein

@rmstein

VP, Product @Google Search. Building what’s next in AI-powered search and discovery. Fueled by curiosity and coffee.

Joined December 2007

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Robby Stein@rmstein

2026.10.16 16:27

Our latest data is in, and here’s exactly when you’ll get the best deals this holiday shopping season: > Black Friday for travel accessories (but late Dec for deeper discounts on luggage) > First two weeks after Black Friday for lowest prices on fragrances > Mid-Dec for peak deals on handbags > Late Dec for steepest markdowns on tech toys Check out our first ever When to Buy Guide (which looked at Search trends, promo patterns & discount data from 2025) here: