I’m amazed by what Alex Prager, Jack Davison, and Jimmy Chin created for “What Holds Us,” all shot on iPhone 18 Pro. These images stay with you and really capture the power of human connection.
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It was great to welcome @AlboMP to Apple Park this morning to talk about the incredible work of our teams and our longstanding commitment to Australia. I was grateful to share some of our newest innovations, including strong and intuitive controls to help keep kids safe online.
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From New York to Mumbai, London to Malaysia, there’s nothing like seeing customers experience our newest products for the first time. Happy Availability Day! Hope you love them as much as we do.
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Today, as Warren steps down as chairman of Berkshire Hathaway, I am thinking about his lasting impact. Warren believed in Apple before anyone else, and we will never forget it. Thank you Warren and congratulations to Howard, who will be a wonderful chairman.
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Tomorrow’s the big day! iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 are here!
Stories have the power to move us, inspire us, and bring us closer together. Congrats to the Apple TV creators, cast, and crews behind the incredible work celebrated at the Emmys for Widow’s Bay, Pluribus, Slow Horses, Margo’s Got Money Troubles, Palm Royale, and Mr. Scorsese!
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Wishing a joyous New Year to everyone around the world celebrating Rosh Hashanah!
Today, we pause to remember the innocent lives lost on September 11, and to honor the extraordinary courage and sacrifice of so many heroes. We will never forget.
From iPhone Duo, iPhone 18 Pro, and iPhone 18 Pro Max to Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5… here's a look at all of the latest announcements dropping today! #AppleEvent#
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Sending lots of love to the Apple community on my last day as CEO. My title changes tomorrow, but the love I have for the Apple community never will. Thank you for being a constant source of inspiration. My gratitude is endless, and I’m excited for the next chapter!
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Our thoughts are with all those affected by the tragic flash floods and mudslides in Nepal and Tibet. Apple is making a donation to support relief and rebuilding efforts on the ground.
Today’s agenda at Apple Park: Introduce the @Pokemon team to John, talk gaming, and politely ask Pikachu to stay out of the pond. Two out of three were accomplished.
A true visionary who showed us the power of boundless imagination. Yayoi Kusama’s creativity pushed the art world forward and left behind a brighter, more vibrant world for us all.
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Counting down with everyone!
Surprise and shine! It’s almost time for the #AppleEvent#, on Wednesday, September 9!
Dolly Parton’s music helped light up the world. She was a brilliant songwriter, cultural icon, and dedicated philanthropist who helped instill a love of reading and learning in millions of children around the world. May she rest in peace.
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The new Mac mini is here. Small in size. Big on performance. From everyday productivity to all things AI, it can help you do it all.
Some of my clearest moments of reflection have come while spending time in our national parks. Grateful to see Yosemite captured so beautifully by Glenn Lee Robinson in this #ShotOniPhone# photo. #NationalParkWeek#
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A unique perspective on World Photography Day, #ShotOniPhone# by Wil Calabio. Thanks for sharing your fantastic work with us!
Our hearts are with the people of Indonesia following the devastating earthquake. We are grateful for the first responders giving support and helping those in need. Apple is donating to support the relief efforts on the ground.
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Our Advanced Manufacturing Center in Houston is now open & we will begin manufacturing Mac mini this year!
Great to meet some of the first attendees with Secretary of Commerce @howardlutnick. They'll learn the same advanced manufacturing techniques we use to build Apple products.
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