Gina Bianchini calls parasocial relationships with content creators "the high-fructose corn syrup of relationships."
She knows what she’s talking about.
@ginab co-founded Ning with
@pMarca and now runs
@MightyNetworks, the platform powering communities for
@TonyRobbins,
@jefferson_fishr, and
@drmarkhyman & so many others.
On Mighty Networks, 84% of engagement comes from members, not the host.
In fact her team predicts whether a community lives or dies with 93% accuracy based on one metric: How often members talk to each other. Not Likes. Not followers. Not views.
Everyone thinks AI will isolate us. That people will choose AI friends over real ones. Gina instead wants to use AI tools to let one host spin up a thousand dinner parties from a single prompt.
Keep the human things human, let AI handle the rest. As a creator and community builder I learned SO MUCH from this one. New CLIMB episode is a can’t miss.
Full episode here and YouTube link in comments 👇