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Jennifer Li
@JenniferHli
GP @a16z AI x Infra 💙 data, AI and dev tools. Chasing the Pareto frontier.
1.7K Following    14.6K Followers
This is not the promise of AI. It should be an aid to one’s craft, not instead of it.
I am done with this shit. It is over. The state of engineering right now is horrible. It has been half a month since I started a new role at a big company. Nobody knows anything here. The specs, code, tests, PRDs, tickets, resolution of those tickets, reports, etc., everything is made by Claude Code. Nobody on my team likes this. They are being forced to ship as much as they can. I have heard multiple times from higher management that pushing code is not a bottleneck, so why are we slow? People are working 12 to 13 hours a day just to press enter. Nobody is reading anything. Humans in corporate are doing nothing on their own. Everyone, literally everyone, from an L1 to an L7 engineer here is doing the same thing. Talk to Claude. There is no sense of victory. Nobody is resolving bugs. In reality, nobody is thinking anymore. Everything is done by LLMs. It is so soul-sucking. I would not mind it, to be honest, if we were at least given the time to check out the code and see what is going where. But no, the goal is to just ship. No matter what happens.
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The sound quality, the pixel perfectness, the ease of use. Chills!!
Introducing Studio 4.0 in @ElevenCreative. Our AI-native video editor just got a major upgrade. Generate video, image, voice, music and sound effects inside your project, then edit, caption, and export in the same place.
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AI is making execution cheap. It’s not making bad ideas good. Burkay nails it: “judgment starts to outrank ability to execute.” Let @fal do the hard work, so creators can focus on polishing the craft.
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We're excited to release the State of Generative Media Report, Volume 2. Generative media has moved from experimentation into production and that shift looks different across every industry. Built from fal’s own platform data, the report explores how AI image, video, audio and 3D are evolving, written by the people at fal building the models, infrastructure and products behind the shift.
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GOATED PDF rating at the airport 🐐🐐🐐
i avoid emotional topics in my posts but decided to just say it how it is in this tiering of classic PDFs. i think real PDF lovers will agree but some of you may get your feelings hurt
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Woohoo!!! Crushed it @fal team!
MiniMax H3 Max by @fal takes the #1# spot on Video Editing by Design Arena with an Elo of 1373. The model ranks ahead of MiniMax H3 by @MiniMax and @GoogleDeepMind's Gemini Omni Flash and Gemini Omni Flash 1.1. It's also in a league of its own on the Pareto frontier for Preference vs Speed and Preference vs Price. Congratulations to the @fal team on post-training an exceptional model.
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@a16z @fal "Everyone's waiting for a large consumer moment in AI. Now, it's good enough and cheap enough that a truly novel social AI experience can be built on top of it." 💯 Can't wait to show you all what we're doing with H3 Max on @botchat_ai! 🤖💬 @gorkem @isidentical @JenniferHli
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fal's Gorkem Yurtseven and Batuhan Taskaya on how faster-than-real-time generation unlocked continuous, interactive AI video: "One of our engineers, Rehan, started streaming a live stream of continuous generations of H3 Max from his laptop. He was doing some prompt tricks, trying to keep a coherent story, and then he started livestreaming that on Twitch." "Our ML team was essentially trying to take every single video model and apply these optimizations and tricks... You never could generate five seconds under five seconds. Once H3 Max unlocked it, the ML team was like, 'This is insane.'" "You can essentially stream infinitely. We capped it at an hour... I think it's the only model that can generate up to 60 minutes of continuous video that is action-controlled." "You can start with a prompt, say there's an office setting and someone is working, and then 30 seconds later it just imagines by itself. 30 seconds later, you can say, 'A woman walks in through the door.' It can take the prompt and reflect it immediately, which is the most fun part." "And the office is still the same office. The camera can pan back to the original person, and the original person is still there in the same state." @gorkem @isidentical @fal
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@fal's H3 Max generates video faster than you can watch it. With director mode and voice prompting, you can direct a scene as it plays - moving the camera and guiding the action just by talking to the model. The leap isn’t just speed. It’s creative control. That’s what takes AI from impressive demos to a serious technology for Hollywood and professional filmmakers. Inspiring convo with @gorkem and @isidentical on what possibilities are unfolding in generative media.
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.@fal's Gorkem Yurtseven and Batuhan Taskaya on making an open source video model 35x faster, and what Hollywood wanted after they built it: Last month, MiniMax released H3, an open source video model. fal rebuilt it - they cut down the steps the model takes to make a video, rewrote the code under each stage, and got the GPUs to 70-80% of their theoretical ceiling instead of their usual 30-40%. No quality loss. Video now generates faster than you can film it. The models have gotten so cheap and fast that end users aren't even asking for improvements in either category anymore. The gap has moved to quality, or how closely the model follows the prompt. Hollywood wasn't a customer a year ago and is now fal's fastest growing segment. Studios love it for the little things - extending a shot, moving the camera, changing the lighting. Those edits land 80-90% of the time. fal is chasing 99.9%. In this conversation with a16z's Jennifer Li: 00:00 Intro 01:45 The first open model worth rebuilding 03:45 The industry ran out of compute in April 06:25 35x faster without losing quality 11:05 5s of video generated in 1.5s 14:25 The weekend fal dropped everything 16:15 3 viral projects nobody planned 18:20 Teaching a video model to remember 20:25 An hour of video that's consistent 23:30 2x the usage of other models in 3 weeks 26:35 The case for giving video away for free 29:00 Blender sketch in, finished shot out 30:40 Chasing 99.9% reliability 34:15 Hollywood, fal's fastest-growing customer 36:50 Why studios wouldn't touch it until now YouTube: @gorkem @isidentical @fal @JenniferHli
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Agents are reading the web 2x more than humans, and spending a lot less time on pages. When the access to knowledge become automated, one need to think about how to create and present it in a more automated way as well. Read the State of Knowledge report here 👇
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In August, Mintlify-powered sites recorded 257M agent web requests and 131M human page loads. Agents are becoming the primary audience for company knowledge. Most companies aren’t ready. See what our 2026 State of Knowledge research found.
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Marketing is always more of an art than science, and Fal is the most exciting canvas for your wildest ideas. Come join us!!
fal Marketing is HIRING! Since I joined a year ago, we’ve 4x’d the team, grown to 2.5M+ users, and shipped more products and launches than I can count. If you care deeply about where media and creativity are going, this is the place for you. We’re a scrappy team that’s constantly experimenting, iterating, and building. We’re hiring for: - Growth marketers - Solutions marketers - Community growth - Creative producers - Creative technologists And if you don’t fit one of the roles above reach out anyway. If you’re excited about what we’re doing we’ll find a place for you.
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Reducto is IN NYC!!!
Today we announced @reductoai's second office, in New York. When we announced our Series B last year, we had processed just over a billion pages in our company lifetime. We now process more than a billion pages every month and are fortunate to serve the world’s largest enterprises and leading AI teams. Really excited to grow the team in NY and to personally spend more time with our customers in the city!
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It's probably the only frontier video model from a quality and output and adherence perspective that can generate videos in real time.
fal head of engineering @isidentical reveals how reinforcement learning turned H3 Max into a frontier video model that generates 5 seconds of video in under 3 seconds, down from nearly 2 minutes: "It's probably the only frontier video model from a quality and output and adherence perspective that can generate videos in real time." "We took this open source base MiniMax H3 video model, what we wanted to do was not just make it faster, but improve its quality ahead of anything else by implementing reinforcement learning for verifiable concepts like video editing and prompt adherence." "We were able to get the model from 120 seconds for a 5-second video generation, almost 2 minutes, to under 3 seconds for a 5-second video generation. Almost double real time, while improving its quality ahead of the open source version and ahead of many frontier closed source models." @fal
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Joined @EdLudlow to talk about AI progress, independent evaluation, and why I’m optimistic. Some quick takes: - We’re better at building AI than understanding it. Attention towards testing/evaluation matters more than slowing down. - Our RSI Index projects models could match human researchers on the tasks we test by August 2027. Embedded evaluators can produce more accurate estimates based on internal systems. - Public conflict masks cooperation. The labs, policymakers, and enterprises we work with want better evidence. I’ve seen enough to believe coordination is possible. - Independence comes at a cost. We’ve rejected contracts that would compromise ours. The same group doing the testing shouldn’t also sell the solution. - Evaluation should scale through better technology. If it becomes a bureaucratic moat for incumbent labs, we’ve failed. - Market-based evaluation has a role with or without regulation. Competition pushes us to build better technology and keep up with the frontier.
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Exciting week next!!
See you next week! We still have some surprise speakers to be announced!
One MCP that rules them all. 😎
Introducing voice, music, image, and video generation in the ElevenLabs MCP. Generate speech, transcripts, dubs, music, sound effects, images, and video from the assistant you already work in.
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The debate on pacing the frontier makes one thing increasingly clear: the labs pushing the frontier shouldn’t also be the only ones grading it. As an industry, we need credible third-party evals - an independent source of truth on where the frontier actually is, and what risks are emerging.
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With AI safety topics going mainstream, the public seems anxious and disconnected from the reality of the problem. From what I’ve seen at Vals AI, I’m optimistic we’ll coordinate toward an optimal future for AI. Our study on RSI shows that, at their current pace, Anthropic’s models could match human researchers by August 2027. That creates urgency but gives us time to prepare. It’s hard for the public to know whom to trust when everyone debating has their own incentives. This was the concern I had when I started Vals AI: that a multipolar paradox would emerge, where the actions of self-interested parties lead to a non-optimal outcome for the system. To overcome this, we independently evaluate models for their real-world impact. This mirrors the role of auditing firms. I’m optimistic because we have found rational and willing partners across the industry. Every major lab has been a great collaborator, providing us with early access to models for testing on our public benchmarks. Every member of Congress and government agency we’ve briefed has been eager to learn. Enterprises are becoming more sophisticated about adopting models based on evaluated capabilities/risks. It hasn't been easy. We have had to earn the trust of competing groups and reject significant contracts that would have compromised our independence. But done right, evaluation can scale with the frontier through automated infrastructure. Embedded evaluators can understand systems during development while maintaining independence. This makes it easier for new entrants to compete and promotes transparency that builds trust with the public. We’re eager to see a diverse ecosystem emerge. We’ve open-sourced our core infrastructure and published our methods, supporting peers. This is a time of high variance. The decisions we make now will have an outsized impact on the future we arrive at. I remain optimistic we will get this right in the year ahead.
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