The full story here is NUTS 🤯 TLDR dude hikes 6.5 hours to avoid a helicopter medical bill impaled while his friends make kebab jokes… > 32yo ER nurse named David is day-hiking Montana’s tallest mountain with his boys
 > He slips on a rock near the top and full-on impales himself on his own trekking pole that goes clean through his lat with like 8 inches sticking out both sides 
> nurse brain kicks in immediately, checks himself, realizes nothing vital got hit and he can still breathe fine
says screw the helicopter bill and just starts hiking the entire 10 miles back down with the pole still stuck in him
 > takes SIX AND A HALF hours, friends are spotting him the whole way, one even runs ahead to warn families so kids don’t see this gnarly shit
 > about 4 miles from the car they realize they’re actually gonna make it… and start cracking kebab jokes 😂
 > dude never complained once, stayed in weirdly high spirits the whole time
 > walks himself all the way to the trailhead, gets the pole pulled out later at the hospital, and already says he’s going back next year to finish the summit

No one wants to admit to but the world runs through X. We’ve built one of the country’s fastest growing law firms on the back on this app, brick by brick, and we’ve never had more engagement, traffic and fun since @nikitabier took over. Ten years from now, the brands built on X will be some of the most recognizable in the world. I’m 100% confident @smblawgroup will be one of the most recognized law firm brands on the planet thanks to X. More than though, we’re on the cutting edge of tech implementation, consumer trends and relationship building thanks to this app. If you’re building a brand and you’re not active on X, you’re missing out.