Today we’re very excited to announce our first celebrity creator index will be launching on Tuesday 23rd June. 7PM UTC
The first wave of celebrity tokens struggled because they were largely disconnected from any economic activity whatsoever.
They created tradeable markets of celebrity attention, but not durable value flows.
The next generation looks very different.
As stablecoins become the internet’s native tx currency and more assets move onchain, brands and businesses will increasingly collaborate with creators in transparent, programmable ways.
Those relationships already exist in Web2. The rails just haven’t existed to settle them natively onchain.
Our goal is to build those rails.
A system where companies can contribute value to creator communities, creators can deepen engagement with their audiences, and every interaction is transparently recorded and settled on
@Base
There is no lasting opportunity trying to trade attention only celebrity tokens.
There is a huge and lasting opportunity in bringing one of the internet’s largest economic networks, creators, brands, and their communities fully onchain. 🏛️🟦
To begin developing this niche of our index vaults were very excited to work closely with
@taniatare
For decades, golf has attracted the world’s most prestigious brands because it represents discipline, excellence, sophistication, and access to an affluent audience.
That’s why global financial institutions, luxury companies, and blue chip sponsors have invested so heavily in the sport.
They’re buying trust, reputation, and relationships.
We think a generational shift is underway.
As younger audiences who grew up with digital assets accumulate wealth, crypto will become an increasingly important channel for those same brands to engage their next generation of customers.
That’s why we’re excited to launch alongside
@taniatare
This isn’t just about one creator or one athlete. It’s about building the infrastructure and relationships that connects world class talent, premium brands, and their communities onchain.
From there, we believe the network effects can extend across professional sport, entertainment, and global events bringing new audiences and new economic activity to
@Base @ethereum @coinbase and the larger crypto economy. 🏛️