Ian Nuttall(@iannuttall):IMO Noah would crush on impressions if he stopped using AI to do his content and just went more real and honest like @levelsio Some of the recent stuff like his prompt to pitch @marclou were pretty good but they all smell like AI to me and I think people can pattern match and recognise this now so it’s less likely to take off and do big numbers I want more real takes and interesting stuff not formulaic “here’s the same 3 formats I’m using AI to write for me” and I say this as a huge fan of Noah and his Sumo brand. Do some more beef jerky seller experiments and stuff man - I wanna read and learn interesting and unique alpha stuff!

2026.10.10 09:44

IMO Noah would crush on impressions if he stopped using AI to do his content and just went more real and honest like @levelsio Some of the recent stuff like his prompt to pitch @marclou were pretty good but they all smell like AI to me and I think people can pattern match and recognise this now so it’s less likely to take off and do big numbers I want more real takes and interesting stuff not formulaic “here’s the same 3 formats I’m using AI to write for me” and I say this as a huge fan of Noah and his Sumo brand. Do some more beef jerky seller experiments and stuff man - I wanna read and learn interesting and unique alpha stuff!

Noah Kagan@noahkagan

2026.10.10 00:17

500K or bust, Day 29. 421,410 of 500,000 verified impressions. Last week: +68,200. The 10 days before that: +10,800. What changed: I stopped being creative. I post the same 3 formats on repeat: 1- War on expensive software. Pick a tool everyone pays for. Show the price. Show the cheaper way. My Granola post: 150K views. 2- A founder friend’s story. One person. Real numbers. One lesson. My Sam Parr story: 65K views. 3- Copy this prompt. Show the result. Give the exact prompt. My “do this today” Claude prompt: 60K views, 1,409 bookmarks. What flopped: my morning scorecard (5K) and an Amazon hack (11K). Nothing to copy, or off-topic. 78,600 to go. Find your 3. Post them until you’re bored. Then post them again. Honest part: it’s less fun. Less creative, more like a job. I miss posting whatever pops in my head. Boring wins.

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