This app made $20M with no investors.
And spent $1,000,000 on A/B tests.
The usual advice all failed:
→ "Keep onboarding short" (how retention doubled)
→ "Users should log in" (10M users, NO login) Only 12.3% of apps on
@mobbin skip the login step
→ "Show the right paywall at the right moment" (why it didn't work)
→ "Offer a free trial" (why they killed free trials)
→ "Get featured by Apple" (it actually hurt them)
In this video, we break down:
→ the one paywall change that gave a 2× uplift
→ insights from 40 pricing experiments
→ soft vs hard paywalls
→ 50% of iOS purchases cancelled in under 3 min, and the fix
→ how they run hundreds of tests a month
🔍 'mobbin' on youtube