Dreamforce last week was an epic rebirth in many ways of AI for CRM (and more). I'll share more thoughts soon. One memory of Dreamforces Past I had the other day was when we took one of our largest then-customers (Groupon) out to a fancy dinner after Dreamforce 201X (not sure which year). At the time, they were a Top 5 customer for us, with 2,000+ sales reps using EchoSign (now AdobeSign) for Salesforce. Our lead at dinner turned to me and said, "This is a pretty fancy dinner. That probably means I'm overpaying." It sounds like a joke, but it wasn't, and it did make me reflect. You always want customers to feel like they are getting good value, no matter what they pay in absolute terms. And they can always smell any signs they aren't. Mediocre support, upcharges that shouldn't be there, a CS team that is only there to upsell, an agent that is too hard to train, etc. P.S. They were getting a great deal!

Dreamforce Day 3 and we are finding the energy 😂🔥 Today: presenting TWICE, Slack Keynote, Admin Keynote, and getting hands-on with as many activations as I can. There is SO much to unpack from this week already, and I’m excited to dive deeper into what it all actually means over the next few weeks. What’s been your biggest takeaway from Dreamforce so far? 👀 #Dreamforce# #DF26# #Salesforce# #Slack# #Slackforce# #SalesforceAdmin# #TechTok# @SlackHQ @salesforce

Dreamforce 2026. September 15-17. Join us & Usher Dario Gwen Jensen Miley Sam Halla Travis Jessica Chamath Renee David Reese Guillermo David Jason Roland Omar Tony Matthew Cramer Spiros Allan Arianna Max Chase Jim Arthur Sam Bill And more

⚡️ Dreamforce Day 1 was electric! From big keynote reveals to hands-on demos and surprise moments, the energy was off the charts. And we're just getting started. Hit the Slack Campground, Trailblazer Forest, and Slack lounge for hands-on fun and learning (and maybe even score a Slackbot plushie). Don't miss the Slack keynote Thursday at 10 a.m. PT! 🎉 #DF26#

🔥 Dreamforce Day 1 and we are already getting to hear some of the messaging. Slackforce is the way forward. Dont worry about having to login to any other systems. Slack is your Front Door for your people and your agents. If you’ve been following me, then you know I’ve been talking about this journey that Salesforce and Slack are on and how the platforms are connecting more than ever before and even partnering with Claude now. The messaging is clear that @salesforce is going all in on Slack I’m so excited to learn this week what that means for their roadmap. What’s top of mind for you this year and what are you most excited about? #Dreamforce# #DF26# #slackforce# #claudeforce# @Benioff @SlackHQ @claudeai @rbgavin