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Ecomm Cowboy
@ecommcowboy
Consumer’s daily show - Hosted by @chrislukehall x @colindougherty. Live weekdays 12pm (CST). Sign up for DTC news at
1.1K Following    6K Followers
Filming in beautiful San Diego for @ecommcowboy during a packed house at @CommerceRound. Life’s pretty good 😎 Great job @jimmykim @iamshackelford
.@CommerceRound Day 1 Interviews - Megathread @maxwellcopy, Founder, Well Copy Highlights: • Graduated college with 70 employees, and class was his "brain break" • Why Well Copy turned off AI copy and brought humans back • Subject lines that crush: "Discount request #477# granted" • Why sender name matters more than your subject line • Page Turner, the fictional employee who outconverts real reps • BFCM playbook: three different offers, 2 to 5 emails a day, and why resending the same email works
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Stay tuned // must see DTC TV 📺
okay so i talked to the @perplexity_ai team and it turns out i wasn't even using most of what they built. perplexity computer is actually ridiculous. not only is the best at research, dossier construction, citation verifcation, etc. but the multimodel workflow is ridiculous efficient and top quality. more to be shown on @ecommcowboy but damn what a time to be alive
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This Friday, American Spend CEO @DerekBrown goes live on @EcommCowboy to discuss how America's been spending this week.
If I could buy stock in Pop Daddy, I would. JT Sarafa (@jtsarafa) sent us every flavor - below are Hall family rankings of TikTok’s fav pretzels: 1. Strawberry Shortcake 2. Dutch Apple Pie 3. Mexican Street Corn 4. Birthday Cake 5. French’s Yellow Mustard 6. Cinnamon Sugar 7. Maple & Brown Butter 8. Maui Sweet Onion 9. Hot Sauce 10. Cinnamon Sugar 11. Dill Pickle 12. Tomato Basil (Gluten Free) 13. Garlic Parmesan 14. Smoked Gouda 15. Beer Cheese 16. Thai Honey Curry 17. Peppercorn Ranch 18. Cinnamon Sugar (Gluten Free) 19. Yellow Mustard 20. Sour Cream & Onion They shall be enshrined on the Ecomm Cowboy wall of fame forever - thank you TJ!
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Headlines show you the trend. On Friday, we'll discuss the receipts. Catch our CEO @DerekBrown live on @EcommCowboy at 2:45p ET.
TODAY’S SHOW // 9.17.26 > @randfish (Spark Toro) > @jimmykim (Commerce Roundtable) > @Cody_Wittick (Kynship) > @JosephPutnam (Conversion Engine) > @BryanBumgardner (Northbeam) Snap Specs x Shopify | Dr. Squatch & Megan Fox | Rand Fishkin Joins
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McDonald's China just turned its takeaway packaging into a limited edition fries backpack? Side pockets for fries. Ketchup holder. Oversized receipt tag like a sneaker drop. Give a few thousand away in major US cities to creators, it would crush. @McFranchisee are these coming to America?
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your fries now have a place to sit too. mcdonalds china turns its takeaway packaging into a giant backpack, complete with side pockets shaped like fries cartons, a ketchup holder and an oversized receipt.
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The top 10% of American earners won't notice the difference between $129 and $149. They're the customers to build for this Q4. @natelagos explains: "The bottom 90%, and maybe it's creeping up, maybe it's the bottom 94% now, they are struggling. They're going to be pinching pennies every single place they can. But those top 5% are not." "Every time we get a conversion rate win from a new headline or PDP graphic, we immediately go try to raise the price of that product, because it gives us the breathing room." "You do not want the customers that need your discounts. You want the customers that aren't going to sweat an extra 5 or 10 or 20 bucks an order." @chrislukehall agrees, but he still thinks a good loss leader offer can rule the world: "In my heart of hearts, I still would love to be like Mixue, the world's biggest fast food chain, mogging McDonald's by offering 45 cent cones."
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Traditional luxury meets new luxury as Four Seasons Yachts just announced "The Lanserhof Reset", an eight-day longevity program on a transatlantic crossing in November. Suites from $18,000 to $240,000. The pairing: Four Seasons' thread count and service, with Lanserhof, the Austrian clinic that's led European medical wellness since 1984; fasting protocols, diagnostics. It's for the "Movement Class." A generation replacing traditional status symbols with health, longevity, and performance. The signal used to be the watch, the car, the address. Now it's the VO2 max, the biological age, the finisher time. A transatlantic crossing was once sold on the ballroom, the wine list, the deck chairs. This one is sold on diagnostics, a personalized protocol, breathwork, anti-inflammatory cuisine, and a daily chlorophyll shot.
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Spend sentiment dropped after Labor Day. Are you concerned for DTC brands in Q4? @natelagos: "Yes and no." "If you are looking at these charts and you're looking at this data as a way to cope with underperforming, stop doing that right now." "All of us in ecom, we are all small enough to buck these macroeconomic trends. We are all small enough to be agile enough and quick enough." "Shout out to Americans, they just rack up the credit card every BFCM. So money is still going to be spent. Go get your share." @colindougherty: "Unfortunately, today it's going to be even harder for the consumer because the Fed rate hike is likely to come in. We're set to push rates above 7%." "The end consumer is still gonna power through all this and go bananas [in Q4]. The question is, do they go bananas for your offer?" "I would strongly recommend hiring Sydney Sweeney for your Q4 and seeing how it goes for your consumer business. Not financial advice, just vibes advice." @chrislukehall: “You’re going to have to run it hot. Starting BFCM earlier may help, but you’re going to have we run it hot right up to the shipping cutoff.” ”Somebody’s not going to be able to go on Christmas vacation.” ”One-man marketing team has to lock in and get creative right up to Christmas. Unique offer after Christmas, leading up to Jan 1 and through that first week.”
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Spend Sentiment dropped back down after Labor Day Future Purchase Sentiment trails the last 3 years. Present Purchase Sentiment still remains near the high of 2023. I guess consumers are still consuming, but that may slow down some.
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TODAY’S SHOW // 9.16.26 > @natelagos (Shootin’ Doubles) > @ManilowOliver (SideShift) > @jsappington (Homestead) Zuck’s Positive Future | New Luxury: The “Movement” Class | Labor Day Spend Sentiment
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GIVE IN TO THE FOMO 📍
We are officially down to our final tickets.. WE ARE JUST 5 DAYS AWAY from Commerce Roundtable San Diego! 750 people will fly from all around the world to join us in San Diego for Commerce Roundtable. 750 DTC and eCommerce Founders, Operators, Executives, Marketers, and agencies will join us for 2 days in the sun to learn and network. The content: Led by @iamshackelford is says this is the BEST he’s lineup he's ever created! The networking area: We've curated a space where you can enjoy a shaded, outdoor experience with the ocean breeze ON THE WATER. The venue: The location is just 7 mins away from the airport, 5 mins from the heart of downtown and surrounded by water and great places to stay and eat. The food: We will hands down give you the best event food you’ve experienced and plenty of it. Plus snacks. LOTS OF SNACKS and drinks all day! The Giveaways: We gamified our show. Yes, we have sponsors, they pay for these things, but we also want you to feel the benefits. So we hand out $220,000 in different prizes: physical gifts for you and for your business. This year on stage giveaways are: F1 Trip, 7 Day Cruise, Apple products, Pizza Ovens, Cookware, Red Light Face masks, Cookware, Meta Glasses and more... PLUS The famous $100,000 Shared Sweeps Giveaways for Brands. Sunset Happy Hour: We have a live DJ (a brand owner in our community!) We have alternative drinks (infused) We have plenty of booze. And we have cold ice water too. Great After Parties: We’re going to hand all our attendees a list of the expected afterparties happening. Big Shout Out to all our speakers: Christian Toetzke, HYROX @ezrafirestone, oVertone @TaylorHoliday, Common Thread Collective Evin Catlett, Skull Candy @jordanmenard, Gravity AI Eric Venn-Watson, MD, Seraphina Therapeutics @ChereneAubert, Growth Capital Abdurahim Shodmonov, Primal Queen @EricRausch, New Standard @jacob_posel, Indigo AI Devyn Pukteris, Sweat Pants Agency @Melanie_Balke, The Email Marketers @bryandstarck, Customer Conversations @spencepawliw, Evolve Meta @RytisLauris, Omnisend @jordantwestecom, Social Commerce Club Kyle Yeoman, Groove Life @ecomchasedimond, eCom Email Marketer @voids_jannik, Voids AI @itslukeaustin, Common Thread Collective @BrettCurry, OMG Commerce @alexrudolphh & @TylerBrechbiel, TBAR Umar Shaikh, Nest Marketing These are primarly KEYNOTES: Education led, tactical, practical, real examples and how to frameworks via presentations. PLUS: Special live streaming happening all day via @ecommcowboy ( @chrisukhall & @colindougherty) And special on site pod recordings by @CommnThreadCo Don’t miss out on the community event of the year! Beautiful sun, great people, great content, and great food.. it’s gonna be a great time. There are still brand and a 3 agency tickets left... It's not too late to grab a ticket today. Go learn more at We’ll see you in San Diego! 🫡
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”Highly profitable”
JUST IN: Anthropic says they’re highly profitable if you take out some of their biggest expenses.
if you want me to go to on @ecommcowboy and show my entire @perplexity_ai + codex/claude workflow like & rt this
One of my favorite interviews of all time. "One of the most dialed operators I have ever witnessed on camera. I am... I'm blown away". Thanks Colin! You and Chris were awesome. Start at 1:45:17 for my interview.
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Oren turned a screen recording into an AI workflow that now runs every day. @orenmeetsworld: "Just screen recording is the best.” His team recorded themselves logging into Substack and their sales platform, dropped the recording into @bot and let it build the automation. “We didn’t have to do anything else. And now it runs every day.” The system automatically: • Moves Substack subscribers onto their sales platform • Syncs new subscriptions and unsubscribes • Searches import records to identify manufacturers • Finds the alternate names brands use when importing • Locates factories and their contact information • Organizes the results inside Notion But Oren doesn’t lead his content with the AI tool. He leads with the valuable outcome. “We call it Trojan Horse content.” “Give someone something so high-value that they’re excited to learn.” In this case, that meant releasing information on more than 100 factories, then showing people the AI workflow used to find them. “It’s a great way to turn a video that would only get 20,000 views into a video that would get 100,000 views.” Ecomm Cowboy is live M-F at 12P CT.
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This is absolutely insane. @JoySharma_11 is a mad man. @CommnThreadCo just launched an offer that guarantees ad performance. "No one in the industry is doing this, everyone says 'guarantees don't work.'" He's only taking three brands and all three will be documented in public. The guy really said "I'm willing to die for this." "If I fail on these three brands and it's out on X, there's no coming back from that." That's some radical public accountability. Can't wait to watch this play out. Ecomm Cowboy is live M-F at 12P CT.
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TODAY’S SHOW // 8.18.26 @TJ_Bongiorno, The Outgoing Co. @JoySharma_11, CTC Jeff Bridges, Master FFL Storylines: + Eli Lilly’s Warpath + State of CPG + Reddit Gets TikTok-ified + Summerween Takeover
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TODAY’S SHOW // 7.21.26 We’re live from DotDev with @Shopify! Harley Finkelstein, Shopify President, will be on Ecomm Cowboy later today. Adam Ellington - CCO, Overdose → 11:30AM CT Vanessa Nugent - Founder & CEO, Allure Commerce → 11:45AM CT Tamir Eden - Co-founder, 40rty → 12PM CT @atleeclark - VP of Partnerships, Shopify → 12:30PM CT @helenmou - Director of Product (Retail), Shopify → 12:45PM CT @harleyf - President, Shopify → 1PM CT @vlaurenlee - VP of Product, Shopify → 1:15PM CT @eytanseidman - VP of Product, Shopify → 1:30PM CT @benjaminsehl - Director of Product (Online Store), Shopify → 1:45PM CT @igrigorik - Distinguished Engineer, Shopify → 2PM CT What a lineup! We don’t even need storylines today. Who are you most excited to hear from? We respond to comments on here.
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