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Gui
@gui_bettanin
Growth Marketing @baseapp Fortis Fortuna Adiuvat
1.1K Following    3.4K Followers
How little we know when we think we know. How foolish we can remain for fear of looking foolish. It’s hard to be this honest and humble when 99% of the timeline is tearing you apart. Get it right, you’re a genius. Get it wrong, everybody “knew better” all along. A lot of respect for Jesse. Thanks for posting this! You are a great leader. Will share my thoughts on the path forward soon.
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lots of conversations about base over the last week. wanted to share my candid take after a week of listening and a lot of reflection over the last 6 months. first off - in case it’s not obvious, the first quarter of 2026 was a punch in the face. I spent 2024 and 2025 making a two pronged bet to bring base to the world: (1) builders would unlock the next wave of crypto adoption; (2) adoption would be driven by new onchain-native social experiences - creators, content, messaging. imo we made the right bet on builders, but obviously the wrong bet on social. builders did drive the next wave of crypto adoption - prediction markets, perpetuals, stablecoins - but social was not at the center of it. in fact, the entire social side of the market that many of us had been building towards - farcaster, zora, miniapps, and yes, creator coins - disintegrated completely. I was wrong - whether it was timing wrong (is $ansem a creator coin?) or fully wrong, only time will tell, but regardless, i was definitively wrong. the collateral damage was pretty bad! and this year has been an exercise in eating shit. we realized how our focus on social had meant that base had fallen behind in key areas that were now increasingly critical - we had perps (shoutout avantis!) and prediction markets (shoutout limitless!), but both were well behind scaled competitors. and we had a lot of room to improve in unlocking base as a platform for tokenization and payments that really worked for enterprises. people lost confidence, and CT spectators reminded me weekly of all of my mistakes as often as they could. it felt bad man, still feels bad. but if there’s one thing i’ve learned from the last decade of building in this space, it’s that when things feel the worst, the best thing to do is just put your head down and build. so that’s what i’m doing. I refocused my time and attention back to the chain away from the app, started writing code again, shipped a bunch of stuff (azul, beryl, b20, privacy, ledgers) and questioned a bunch of my assumptions: does crypto need social to grow? does base need an app? can base be bigger than coinbase? I thought for a long time that social was the only thing that could drive the sort of viral growth to get crypto to a billion people. unsurprisingly, I now believe that’s wrong. It’s clear that better money is more than enough - we are seeing this live with stablecoins, predictions, perpetuals, tokenization and i only expect it to accelerate. I am now focused on bringing a billion people onchain just by making global finance actually work. on the app, my focus is on building base into the blockchain for global finance. to that end, i’ve handed the base app back to the coinbase mothership, where my now good friend @cobie will be taking it from here to make it the best damn app for onchain you’ve ever seen, including expanding beyond the base ecosystem in ways that tbh i won’t love as the leader of base. it’s incredibly hard to grow a decentralized network inside of a big public corporation. and i feel like much of the discourse on CT over the last week is downstream of this. the following things can be true: (1) base (and i) love memes and (2) brian probably won’t ever bullpost memes on the tl (this activity is illegal once you’re over 40 years of age). it’s weird and we’re working through it as we continue to decentralize base, which has been our commitment from the beginning. we’re going to build base into the blockchain for global finance and do everything we can to be the place that the world’s money settles over the next century. we will surely have formidable competitors (welcome robinhood and stripe!) and people may abandon our cause, but we welcome the competition and believe it’s our duty to win the respect and commitment of those who rally to our banner.  in 2026, this concretely means three things: winning trading, payments, and agents. [continued in the reply]
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The Coinbase app works great in developed countries with clear-ish rules. But the U.S. for instance is only 4% of global population. To get to 1b+ people benefiting from the open financial system, self custody is the only way. Lower friction onboarding, available globally, scales like software rather than a separate regulated entity + local team per country. Then AI agents also need a wallet, and self custody is the better format for that also. Even in developed countries, self-custody is very important for economic freedom.
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I'm starting to accept the first affiliates for the @baseapp . Keep an eye on your email and Impact account.
Started making an effort to be more consistent with my workouts while traveling
Just landed in NYC to spend the week with our Base App team. We’re going to be focused on updating our AI tooling / best practices, and shipping.
Had a conversation with @tomwhitty42 , Director of Product at @gauntlet_xyz , about where non-USD stablecoins are finding traction. Payments, credit, and RWAs — not speculation. Euro and Mexican-peso denominated assets are already live, with more LATAM currencies expected to follow. FX risk disappears when a stablecoin matches the currency of its collateral. That's what's making new credit products viable.
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Base 🤝 Open USD
excited Open USD will be launching on @base as a B20
@baseapp supports 8 networks. discover & trade across all of them
That’s a really interesting way to hire! I know people that are outstanding executing operationally but really can’t do well on interviews / panels.
Skip the resume. Seriously. We're hiring SDRs and BDRs. To apply, just build an agent a sales team would actually use. Apply by July 15 (tag your friends):
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Germany and Netherlands eliminated in the first eliminatory round was not on my bingo card. Ancelotti also proved everyone wrong yesterday during Brazil’s match. 🇧🇷🇧🇷
$MXNB on Base 🫡
We're building 𝘵𝘩𝘦 chain for international stablecoins And that's just one of the reasons why @Bitso chose Base for MXNB - issued by Juno 🇲🇽
If you think trading is a big screen activity... We heard you!
Hello, desktop. Same account, same trading… bigger screens!
I've been traveling more often to the US and team members were very surprised that the fastest route from my city to NYC is a 12h trip. Takes around 15:30h to SF and (that's not counting layover time etc, just flight time). This is why!
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🇧🇷 The true size of Brazil
Programmable money 🤝 Programmable knowledge. @LeandroONoel from @aveniaio put it simply: Stablecoins do something more fundamental than move money. They standardize how money functions - accounts become wallets, payment methods become transfers. The same logic works across every jurisdiction. That makes software much simpler to build on top of. True for developers. True for AI too. AI will generate a wave of API-based payment demand that traditional rails weren't built for. An agent running a global business doesn't need a bank account - it needs programmable money that settles instantly, works across borders, and doesn't need to ask for permission. Agentic payments are still early. But when AI starts running global businesses autonomously - what else would it use?
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Every product has a metric that predicts whether a new user will still be there in 90 days. Not the obvious one. Facebook's was 7 friends added in 10 days. Twitter's was following 30 accounts in the first session. Neither shows up in a standard dashboard. Both came from looking at what retained users actually did in week one - and tracing it back. In crypto it might be the second trade. Or a recurring buy turned on. Or a card payment that felt indistinguishable from any other but cheaper. The signal lives in your retained users. What did they do in week one that churned users didn't?
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"What stablecoins can provide locally for global businesses is what PIX has done for Brazil for domestic transfers." Lucas Vargas, Nomad's co-founder (4M+ active users), said this at the Stablecoin Conference last week. PIX went from zero to 150M+ users in 4 years — instant, free, and everywhere. That's the stablecoin future he's pointing at.
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Our home screen got a makeover. Everything on the app is now one tap away. Millions of markets, one screen.
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