Early stage enterprise sales is all about moving from Promised based Aura to Performance Based Aura
@rox_ai grew from 0 to 8 figures in just 7.5 months and raised $80M+ from Sequoia, GV, and General Catalyst.
For episode 2 of
@Distributionpod,
@subahwadhwani and I sat down with
@ishanmkh to unpack how they’ve sold into some of the largest enterprises.
Today, they announced their self-serve motion, Rox Teams.
Before Rox, Ishan scaled New Relic's self-serve business to $200M in ARR.
Now he's building the next-gen CRM to take on Salesforce, but with zero self-serve, pure top-down enterprise sales.
Here's what I'm taking away on landing enterprise deals:
00:00 Intro
06:05 Don't lock your product behind a "contact sales" form.
20:53 Your first customers shouldn't be picked for revenue.
28:55 Only 5-10 people actually run massive companies. Find them.
39:05 Pick 1-2 marketing channels and dominate them.
57:22 Run your book of business like you're the CEO.
This episode is a cheat code for anyone selling into enterprise