Really appreciated the chance to go on
@MTSlive because it helped me articulate something I’ve been trying to get at — the “National conversation” about data centers is actually TWO conversations. And while they’re related, they’re about very different things.
In local communities around the country where data centers are being proposed or constructed, the debate is basically all about material impacts. Electric bills, water use, etc. There are not people showing up to county zoning boards to talk about their p(doom) or even federal guardrails on AI. They think the data center will make their life more expensive. To be clear, they are mostly wrong about this — evidence shows data centers tend to drive down electricity prices overall, and water use in modern facilities is minimal. But those are their concerns, so that’s what needs to be addressed.
Then, nationally, there is another conversation happening about AI where data centers play a supporting role. People talk about job losses (where are they?), safety, guardrails, all that sort of stuff. And they sort of talk about data centers here, being lumped in as the “physical manifestation” of AI. But when we’re pushing back on negative narratives in this national discussion, we can talk about AI’s awesome power to drive medical breakthroughs, solve intractable problems in math and science, and keep our cybersecurity and military ahead of our rivals.
I think that those of us in the pro-tech and pro-innovation community actually need to engage in BOTH these conversations. But we need to do it with the right messages in each instance.
For instance, in a local discussion of whether electric bills in a community will go up, national messages about how AI will make our economy run better and help cure diseases and help us stay ahead of geopolitical rivals will likely fall flat. We (and the companies building out individual projects) need to talk about the local benefits and reassure that bills won’t rise.
Conversely, in national discussions of AI, the local messages probably won’t work. If we’re trying to rebut the doom and gloom about automation taking away jobs (it won’t!), it doesn’t do much good to talk about how data centers don’t actually use that much water and how they can pay for community improvement projects — things that might matter a lot in a local discussion.
I’m on the side of America winning the AI race and building the infrastructure of the future. There are obviously messaging challenges for my “side” here, and I think we need to push back on the misinformation on all fronts at once. But it’s helpful to articulate the difference between what local opposition to individual data center projects looks like versus the national discussion about AI writ large, because if you try to address them both with the same arguments, facts, and figures, it probably won’t work.
Targeted Victory VP
@LoganDobson reveals why 90% of data center opposition isn't about AI: they've become a physical manifestation of America's affordability crisis
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@jasminewsun did an interview with Derek Thompson where he asked, how much of this is about people's feelings on AI or about AI companies? Her response was basically none."
"Gallup had a survey out in May asking people, would you be in favor of or opposed to a data center in your community, and why not? Only 10% of people, so 90% of the concerns are not about AI or AI companies, but 10% said, oh, and I don't even think AI is a good thing."
"If you're on X every day, the discussion is almost all about, these data centers are just the physical manifestation of AI. Some of these data centers being built are not even for AI. People are objecting to data centers being built for non-artificial intelligence purposes because they're data centers, because they feel like they will drive up prices."
"If anything, data centers have become a physical manifestation of the affordability crisis. My groceries are too expensive, my car is too expensive, all the things that I buy have gone up in price, and you wanna build a data center in my community that's gonna jack up my electric bills?"
"That is a much more likely occurring thing than people thinking, I have a philosophical objection to the creation of artificial intelligence, and therefore I will stop this data center in my community because it will slow it down."
@TargetedVictory
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