This is going to be so fun to watch, and be apart of :) Our team at TBAR Partners gets to run their new brand on Tiktok Shop and we couldn't be more excited to publicly show off our skills and be trusted by the best operators in Ecom Let's blow this brand up!!! @codyplof @Seanfrank @9operators @AaronOrendorff @mikebeckhamsm @mbertulli

🚨🚨👀👀 @RefunnelApp x @CommnThreadCo is OFFICIAL and here to break the cycle of agencies that get paid whether or not they move your numbers. @RefunnelApp just became exclusive partners to their new service "Performance Creatives with Creators". @CommnThreadCo will find winning ads for you and push them into your Meta account on repeat, with creators found, briefed, and managed via @RefunnelApp. The best part? CTC guarantees 20% improvement over your own baseline, or you don't pay. Demand was so high, we added a couple extra spots! Book your demo. Link in comments.

This is absolutely insane. @JoySharma_11 is a mad man. @CommnThreadCo just launched an offer that guarantees ad performance. "No one in the industry is doing this, everyone says 'guarantees don't work.'" He's only taking three brands and all three will be documented in public. The guy really said "I'm willing to die for this." "If I fail on these three brands and it's out on X, there's no coming back from that." That's some radical public accountability. Can't wait to watch this play out. Ecomm Cowboy is live M-F at 12P CT.

One of the most expensive sentences in business: "But we've always done it this way." I've heard it used to justify agencies. Employees. Software. Processes. All kinds of things. Sometimes it's true. Sometimes it's just inertia dressed up as a reason. If your ESP is costing you more than it should, it's probably worth finding out what the alternative looks like. Omnisend can migrate your email + SMS program in 5 days. And brands are saving up to 30%. Don't switch because someone told you to. Run the numbers. #AD#

TODAY’S SHOW // 8.18.26 @TJ_Bongiorno, The Outgoing Co. @JoySharma_11, CTC Jeff Bridges, Master FFL Storylines: + Eli Lilly’s Warpath + State of CPG + Reddit Gets TikTok-ified + Summerween Takeover

Do cost controls work? Do they deliver an outcome that matches the target? Should you trust Meta? We analyzed over $1B in spend to answer a longstanding debate. Does this change your perspective on how you leverage these tools?

We have a private Meta API that scales budgets hour by hour. We back-tested it across 37 brands and $100M in spend. Average uplift: 24%. So @JoySharma_11 built an offer around it: 3 CPG brands, guaranteed 20% growth or full refund. He is personally running all three. Watch the full breakdown: Apply:

Yesterday we had a private group of 15 founders and CEO's sharing about their experience previously selling, or currently planning to sell, their brand. Immediately following I received a text from one of them saying how valuable the space was and asking if we could potentially start a networking group specifically for people currently in the process of selling. A space to trade deal notes, process negotiations and pressure test ideas. We will bring in guest speakers who have recently transacted, bankers, PE groups etc. Come together for the duration of your process and then swap out once you are complete. An ongoing group of entrepreneurs helping each other maximize the results of their process. Test name: "Final Lap" Me and @_ian_jordan are going to curate a list of interested parties. DM either of us if this would be interesting to you. Don't have to be actively in process, just considering

Do cost controls work? Do they deliver an outcome that matches the target? Should you trust Meta? We analyzed over $1B in spend to answer a longstanding debate. Does this change your perspective on how you leverage these tools?

"Most TikTok Shop revenue comes from your top 10 affiliates." Alex Rudolph from TBAR Partners says, "Everyone else drives one or two sales." "But the real game is creator retention." So the playbook is a funnel: 1. Go broad with mass outreach. "Some brands send 400 samples a month, others 800 or 1,000, casting a wide net to surface talent." 2. Find your top 10. "Because that tiny group drives the vast majority of GMV, the entire point of the volume is to identify them." 3. Pull them into a community. Then coach them. Turn your best performers into "affiliates for life" instead of one-off posters. "And the scale flexes to the brand." "Communities range from 100 creators to 10,000, depending on where the brand is." @ecommcowboy is live M-F at 12P CT.

If you have a CPG brand that you believe is ready to aggressively scale, read this post: @JoySharma_11 is crazy. In the works more hours, is willing to go further, spends more time thinking about eCommerce than anyone on earth kind of way... He drives me nuts. But that is the kind of extraordinary effort it requires to produce extraordinary outcomes. He has been bugging me for months about creating an offering for subscription brands that focuses on RAPID SCALING. I finally gave in. It's extreme, but he believes in it so much that he is going to PERSONALLY MANAGE the first 3 brands that join. He believes he will DOUBLE YOUR SPEND in 90 days and handle EVERYTHING NEEDED TO DO IT. That means you get: 1. The Hourly Scaling API We use our private Meta API to force spend into your winning hours. We bully everyone else out of the auction in the windows that matter. 2. Offer and Landing Page Design We research, build and publish offers that outbid your category We manage $3B+, so we see what everyone bids, the closest thing to cheating an auction. Then we build it all for you: the offer, the pricing, the landing page. 3. Branded static ads For ever off and page Made in-house. Live in days. We double down on whatever the auction likes. 4, Proven Creators Ready To Work on Your Brand *This part is uniquely awesome* We have a special partnership with @RefunnelApp on this offer. They dug through their data and pulled the creators who always work. They sit in a private group, just for this program. Free, no % of spend, no % of sales. 5. 24/7 buyers. Hourly receipts. Every hour, your Slack shows the extra spend we created. Behind it: trained buyers who manage $100,000 a day in budget. Never a VA. 6. A forecast you can bank on Good to ±5%. Order inventory against it. Add a Meta credit line, cash never caps you. ★ Bonus: @JoySharma_11 is your growth strategist. He directs this program and oversees $1 billion+ a year in revenue. Joy will personally be your growth strategist on all three spots. He would rather die than have this offer fail. He's banking a lot on this working. You will not find a harding working, smarter strategist in the entire world. Sign Up Here To Learn More: And if you want to hear Joy talk about the offer directly listen to this episode of our pod: