CHAINISLE
@CHAINISLE_MCN
Crypto KOL agency.
Projects: the right KOLs at a fair price.
KOLs: paid deals, and more impact per post.
Our job is getting both
96 Following 40.4K Followers
Year-end is crowded. Dates worth saving if you're planning crypto campaigns:
- Nov 26 (Thu): US Thanksgiving
- Nov 27 (Fri): Black Friday
- Nov 30 (Mon): Cyber Monday
- Dec 12 (Sat): 12.12 in Asia
- Dec 25 (Fri): Christmas
- Jan 1 (Fri): New Year's Day
Market dates too:
- Nov 18 (US, after close): Nvidia earnings
- Dec 8–9: FOMC meeting
These are the days every brand posts, and the days creators' calendars fill up first.
Which ones are you planning around?
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Three things people still believe about crypto creator campaigns:
Myth: More followers means more reach.
Fact: Reach comes from who actually engages. An account that's quiet for months can have a big number and a small audience.
Myth: One big creator beats five smaller ones.
Fact: It depends on the goal. One post gets a moment. Several creators talking about the same project over a week is what people remember.
Myth: Engagement means the audience fits.
Fact: A meme can get thousands of likes from people who will never touch a DeFi app. Check whether the replies sound like your users.
Which one did you believe the longest?
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Give creators the product a week before they post.
A brief tells a creator what your product does. A week of access tells them what it's like to use.
Readers can tell the difference. One post describes the product. The other describes using it: where they got stuck, what was quicker than expected, what their audience will probably ask first.
What that week can look like:
- Send test access or a beta invite seven days before the publish date
- No need for daily use. Ask them to note what felt smooth and what didn't
- Flag anything still under wraps, so nothing unreleased ends up in the post
Projects get a post that sounds like a real user wrote it. Creators don't have to oversell something they haven't touched.
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What happens to a scheduled sponsored post when someone in the deal is suddenly in the news?
It happens more often than people expect. The project, a partner brand, or the creator ends up in a headline about something unrelated.
Post as planned, and the comments are all about the headline. Pull it at the last minute, and you might be in breach of contract.
Worth writing into the agreement before anything goes live:
- Either side can pause publishing if the other is in major negative news, without it counting as a breach
- How long the pause can last, and how the post gets rescheduled
- Who decides whether posts that are already live stay up
Projects don't have to push a launch into a storm.
Creators don't have to carry someone else's headline.
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A rough day for markets: US tech and chip stocks sold off hard, bitcoin slid back below $80K, and Asian markets followed this morning. The US jobs report lands at 8:30am ET today.
On days like this, a few timing calls help both projects and creators:
- Product launches, giveaways and campaign posts: consider moving them to next week. Attention is on the charts, and a cheerful launch post can read as out of touch.
- Market commentary: fine to post, but keep the tone steady. No "buy the dip" calls, and no jokes at the expense of people who lost money.
- Posts already scheduled for today: worth a quick check between both sides before they go live.
A day or two of delay costs nothing. A post at the wrong moment can stick around in the replies.
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Planning a Q4 launch? A few dates to work around:
- Nov 26: US Thanksgiving
- Nov 27: Black Friday
- Nov 30: Cyber Monday
- Dec 25 and Dec 31: the holidays
Creator calendars get tighter as these dates get closer, and the big days themselves are crowded for everyone.
If you have something going out before year-end, this order tends to work:
1. Pick the creators first. Audience fit matters more than size.
2. Then pick the dates. A day or two away from the big days gives your post more room.
3. Agree on what you'll measure before anyone posts, so the wrap-up is a conversation, not an argument.
Creators: if you want the right projects in your Q4 calendar, now is a good time to open it up.
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A brief that lists the what:
- 3 posts
- mention the launch
- link in bio
A brief that adds the why:
- it's for people who already use a hardware wallet
- the launch matters now because the fee change lands this month
Same creator, same product.
With the first brief, the creator can only repeat what they were told. You get a caption.
With the second, they know who they're talking to and why it matters today. They can explain it the way they'd explain it to a friend, and their audience can tell the difference.
The why takes two extra lines. It's often the most valuable part of the brief.
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Nice to be on this list.
Creators: we'll help you land the right deal.
Projects: we'll help you find the right creator.
November is creators month.
If you write, clip or make videos about crypto, these platforms will pay you for it, from $10 a post up to $1,000+.
.@R3ACHNTWRK: a creator network that links top X creators with brand deals, and has paid creators $7.1M so far.
.@SuperteamEarn: Solana content bounties paid in USDC, with live pools of 500 USDC each this month.
.@scribble_dao: pays when AI tools like ChatGPT cite your content, up to $100 per creator per bounty.
.@echo_web3_ by @nft_parker_: pays around $200, and campaigns usually run for 8 weeks. They check sorsa score (which is not a reliable metric imo).
.@apcollective: you set your own flat rate in USDT, paid to wallet.
.@KaitoStudio_: pays from the project's token supply, so there's no fixed amount. Your share depends on your rank.
.@creator_wire: pays in USDC, from $25 to $1,500 per post depending on the campaign budget. You also set
.@NucleusCodes: leaderboard campaigns, with recent pools from $15K to $50K split across the top creators.
.@rarelistio: when you apply and post, it picks your post up automatically, and you climb the leaderboard. Season 1 has a $50K pool.
.@0xhazels: is paying $7.5K USDT for the top 100 creators in its current campaign.
.@RallyOnChain: clipping campaigns that pay by views.
.@Shillz_Official: clipping that pays about $3 to $30 per 1K views.
.@surgence_io: a 3,000+ creator network running paid campaigns with repeat bookings. Trading creators get paid on the volume they drive.
.@EchoHunt_ai: campaigns with token pools, most recently was 200K $ACU for the top 150.
.@SharkyWeb3HQ: a KOL agency with 550+ creators, paying from under $120 to $1K+ per tweet depending on your tier.
.@CHAINISLE_MCN: a crypto KOL agency offering paid deals for creators.
.@shoutcart: pays between $10 to $50 per post, but you need 1K+ followers.
.@xplabsch: hiring 400 to 500 KOLs on monthly contracts, paid in USDC, CHF and its own XP8 token.
yep, I didn't add wallchain cause I dont know one creator who uses it. lol
share the ones you swear by below👇
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Thanks for the mention, @ix_wilson.
Fair to creators and fair to projects. That's our core.
Clear briefs. Fair pay. The right audience.
It shouldn't be rare in Web3 marketing, and we want to help make it the norm.
Here's to a better space for both sides.
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Check your DMs. Most of these agencies have probably slid in already.
To avoid bad deals and the next crash-out like this, here's a list of reputable Web3 marketing agencies every creator and KOL should know 🧵👇
Tired of ghost campaigns and late payments? Bookmark this.
*- @KaitoAI: The platform for the attention economy. When a project's TGE goes well, creators get paid well too 💸
*- @surgence_io: The agency behind some of crypto's most viral launches, with a 3,000+ vetted creator network. Clear briefs and repeat campaigns for creators who deliver. No bad deals.
*- @CHAINISLE_MCN: A straight-up crypto KOL agency. Fair prices for projects, paid deals and more impact per post for creators. Both sides win.
*- @apcollective: A full-stack growth partner for blockchain, crypto and AI teams, covering design, dev, community and influencer campaigns. no bad review.
*- @ArcadiaGTM: "The premier GTM studio for pioneering tech" across AI, crypto and fintech. CEO @mickeyhardy says they've generated $500M through creator marketing. No bad deals.
*- @chainpeak: Helps crypto companies grow worldwide through trader and creator networks. Good reviews so far.
*- @hypepartners: "The SuperAgency." Hype handles go-to-market for some of crypto's biggest projects. Good reviews all round.
*- @R3ACHNTWRK: "The single touchpoint to the top creators on X." R3ACH is an influencer network co-founded by @CaptainCKeth. If you're a creator, you want to be in this one.
*- @LunarStrategy: A marketing and advisory firm with offices in Lisbon, London, NYC and Dubai. A solid door for creators who want global campaigns.
*- @ankhlabs: A Web3 growth incubator founded by @0xAnkh, who has 10+ years in marketing and 200+ clients. No bad deals.
*- Wallchain, X got suspended, so I'm tagging co-founder @kyparus instead. FUD or not, they're still one of the best in the space. You set your own rate, and if you're selected, you get paid.
*- @crowdcreate_us: A digital marketing agency for disruptive tech, influencer campaigns included. One more name for your radar.
*- @coinbound: An award-winning Web3 agency, in the game since 2018. Sui, MetaMask, Polymarket, eToro and Nexo are among their 900+ clients.
*- @itkdigital: A Web3 go-to-market and growth partner that takes projects from idea to launch. Founded by @mooneyy. No bad deals.
*- @0xBalanceXYZ: A growth studio that takes consumer apps into new markets. No bad reviews so far.
*- @MarketAcross: A blockchain PR and marketing firm. Good reviews.
*- @icoda_io: A crypto marketing agency covering traffic, influencers, content and design. Influencers are core to what they do, so creators are part of the plan.
*- @HoobaOff: A Dubai-based Web3 agency running influencer and affiliate campaigns, with creators across X, YouTube, TikTok and IG. Good deals.
Which agency did I miss? Tag them below 👇
NFA, DYOR.
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A simple test for your creator brief: does it say who approves the final draft?
If the answer is "the team," the creator will get three sets of notes that disagree, and the post slips a week.
One round of edits. One person who signs off. Put both in the brief up front.
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Black Friday is Nov 27, 25 days from now.
Creators' Q4 calendars fill up early. If you want a post around Black Friday, send the brief this week: the product, the one message, the posting window, and what you'll measure.
Late briefs get whatever slots are left.
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Happy Halloween from CHAINISLE.
More treats than tricks, tonight and all year.
Same budget: one creator with 500K followers, or ten with 50K each?
Both work. It depends on what this campaign needs.
One big creator:
- The reach lands on the same day. Good when a lot of people need to hear about a launch at once.
- One person to brief, schedule and review. Simple to manage.
- The risk is concentrated too. If other news buries the timeline that day, there's no second shot.
Ten smaller creators:
- The audience is spread across different corners: perps traders, on-chain gamers, people who follow spot.
- Their comment sections often read more like real conversations, with more people asking how to take part.
- Ten calendars, ten drafts to review, ten sets of numbers to collect afterwards.
Not sure? Split it.
Put half the budget on one big creator, spread the other half across a few smaller ones, then compare where people are actually asking about the product.
Last campaign: one big name, or a group of smaller ones?
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Planning a December campaign? Settle three things before you book anyone.
1. Lock in creators early.
December is crowded: holiday campaigns, year-end recaps, "best of 2026" threads. The creators your audience actually trusts tend to get booked first. If your launch date slips, you want someone who can move with you, not someone whose calendar is already full.
2. Check the macro calendar before you pick a date.
Dec 9: Fed rate decision, 2:00 PM ET
Dec 10: US CPI, 8:30 AM ET
On days like these, crypto timelines are all about rates. A product post that day competes with the Fed, and the replies drift to "hike or hold?" Keep product content a day or two away from those dates. Market commentary can still run.
3. Agree on the data before the campaign, not after.
Which numbers count: views, clicks, sign-ups, wallet connects? Who pulls them, from which dashboard, and when? A creator who knows what you'll measure can plan for it. A creator who first hears about it in the wrap-up report can't.
The earlier these three are settled, the fewer surprises in December.
What's the one thing you wish you'd agreed on before your last campaign?
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Fed decision today at 2:00pm ET. Chair Warsh speaks at 2:30, and Microsoft and Alphabet report after the close.
Got a sponsored post going out this afternoon? Check what it's about first.
1. Market commentary: post it. People are already watching the market today.
2. A product launch: consider moving it. For the next 24 hours, the replies will be about rates, not your wallet.
Before you pick a new date, look at the whole week:
- Thursday: GDP and PCE at 8:30am ET, Amazon and Coinbase after the close
- Friday: Bank of Japan decision
- Saturday: Halloween
There's no perfectly quiet day this week.
If the deadline allows, next week works. If it doesn't, pick a gap between releases instead of skipping the week.
Whether to move it, and to when, is a call the project and the creator make together.
Projects: anything scheduled for Fed day?
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A creator posts your campaign. Somewhere, it says it's paid.
Maybe in the bio. Maybe as the 30th hashtag. Maybe nowhere.
Where the disclosure goes isn't a detail. Here's what the rules say:
1. X: paid partnership posts need "clear and prominent" disclosure, like #ad#, #paidpartnership# or #sponsored#. Leaving it out can lead to enforcement.
2. Instagram: branded content should use the paid partnership label to tag the brand.
3. FTC (US): a disclosure has to be hard to miss. A line in the bio isn't enough, and the platform's built-in label on its own isn't either.
The usual worry is engagement. A study of 583,000 sponsored Instagram posts from UK creators (HypeAuditor × IMTB) found #ad# disclosure wasn't linked to lower engagement.
So settle it before launch, on page one of the brief:
#ad# in the caption where readers will see it, plus the platform's paid-partnership label where there is one.
Projects: where does the disclosure go in your brief?
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A creator gets a 12-page brief.
They read every page, then ask one question:
"So what's the one thing you want people to remember?"
If the brief can't answer that in a line, the post won't either.
A brief that works fits on one page:
1. What it does: one plain sentence. "A wallet that swaps across chains in one tap," not "a next-gen Web3 experience."
2. Who it's for: the reader you actually want, like "people who already trade on DEXs," not "everyone in crypto."
3. The one thing to remember: if readers forget everything else, what should stick?
4. Three to five facts: launch date, links, what's live and what isn't yet.
5. A don't-say list: claims you can't make, numbers that aren't public, competitors not to name.
What stays out: the script, the tone, the jokes.
The creator knows their audience better than anyone, and their followers can tell when a post was written by someone else.
Projects: how long was your last brief?
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Your campaign went live on Friday.
By Saturday, the comments are still coming in:
"How do I sign up?"
"Is this on mobile?"
"Which chain is it on?"
If nobody answers until Monday, a lot of those people will have moved on.
Three things to sort out before a Friday launch:
1. Who replies on the weekend: the project, the creator, or both
2. A short FAQ the creator can use, so the answers match your docs
3. Which questions get passed to your team, and how fast
The post did its job. The replies are where people decide to try it.
Projects: who answers your comments on a Saturday?
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Creators talk to each other.
After a campaign, here's what they remember about the project:
1. Did they get paid when you said they would?
2. Did the post still sound like them, or like your press release?
3. Did anyone say thanks, or share the numbers, after it went live?
None of these cost extra.
They're also why a creator says yes the second time, and tells a friend about you.
Projects: which of the three do you already do?
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Q4 is the busiest stretch of the year for crypto campaigns.
Launches, year-end events and holiday promos all compete for the same creators' calendars.
If you're planning a Q4 campaign, sort out three things early:
1. Which creators: whose audience actually matches your product, not just who's biggest
2. When: which weeks are already crowded, and which nights to avoid (data nights, the next Fed meeting on Dec 9)
3. What you get back: the numbers you'll want at the end, agreed before the post goes live
That's the part we do: match projects with creators, help plan the timing, and set up what gets reported back.
Booking Q4? DM us "Q4"
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